Freelance Network | Mid-Senior UX Designer in London

We are looking for an experienced Freelance Mid‐Senior UX Designer to support our Experience Department on upcoming, ambitious B2B website projects.

About the role

This role is about shaping clear, confident experiences from the ground up, helping clients make sense of complexity, guiding users through long decision journeys, and creating structures that support both user needs and commercial goals. You'll work closely with strategy, UI, and development, getting involved early and helping turn insight, intent, and ideas into experiences that are purposeful, usable, and built to perform.

The work includes:

• Full website rebuilds and redesign projects
• UX audits and heuristic reviews
• Retainer‐based UX support, CRO work, and mini audits
• Landing page UX and end‐to‐end journey design
• Intelligent experience strategy and UX definition
• Large, content‐rich B2B websites with multiple audiences
• Conversion‐focused journeys working alongside SEO and Paid teams

What you’ll bring to the role:

• You’re an experienced UX designer with a strong background in B2B digital experiences.
• You’re comfortable balancing user needs with commercial goals, shaping clear journeys and page intent that support long decision cycles, multiple stakeholders, and trust‐led decision making.
• You stay close to UX trends and emerging technology, with a genuine interest in how AI and future‐facing tools can support smarter workflows and more intelligent digital experiences.
• You’re curious, thoughtful, and pragmatic in how you apply new ideas.
• You’re confident leading focused, design‐led discovery, from stakeholder conversations through to discovery sessions, and know how to move smoothly from insight into design.
• You’re highly capable in defining sitemaps and information architecture for complex, content‐rich websites, designing navigation, hierarchy, and structure that make sense across multiple audiences.
• You create clear, purposeful wireframes and flows in Figma, using it as your core design and prototyping tool to communicate intent and guide both UI design and build.
• You understand how UX supports conversion in B2B contexts, designing experiences that build credibility, reduce friction, and guide users through complex journeys.
• You enjoy working closely with strategy, UI designers and developers, designing UX that translates cleanly into buildable solutions.
• You design with accessibility in mind from the start, with a solid understanding of WCAG AA standards, and you’re a clear, confident communicator who’s comfortable presenting work and working at pace.
• You’re comfortable working in agency environments and understand the realities of time allocation, budget, and delivery. You adapt your approach to suit each project while keeping quality high and work moving forward.

Experience we’re excited about:

• Strong UX portfolio with website and digital product work.
• Experience designing for WordPress sites. Bonus experience with Webflow, Shopify or headless CMS setups.
• Experience designing or contributing to intelligent digital experiences.

Who you’ll work with:

You’ll work with Hallam’s Experience team, a tight‐knit group across UX, UI, and development with big ambitions and high standards. We’re always innovating, pushing boundaries, and working closely together to make work that’s thoughtful, scalable, and well‐crafted.

About Hallam:

We share a mission to deliver outstanding work with purpose. We’re here to do business in a better way: to work hard to do the right things, not only for our clients but our people and the world around us. Work should exist to make life better and we are a great place to work.

What’s it like working with Hallam?

You’ll get to work for a progressive agency that is driven by its people and values, not just profit. We’ll set you off on your personalised freelance onboarding program where you’ll get to know us; your point of contact and the experience team as well as how we do things around here through our proven design operations and processes.

We highly encourage applicants from under‐represented ethnic groups and LGBTQ communities. Throughout the recruitment process, we will strive to make interviews as diverse and gender‐balanced as possible for impartiality. As long as you’re qualified, you’ll receive equal consideration for employment regardless of race, religion, colour, gender or disability.

Register your interest:

If you’d like to be considered for freelance user research opportunities with Hallam, please email katherine.sherry@hallam.co.uk with the subject line Freelance UX Designer – Registering Interest. In your email, please include:

• Your registered company name, if relevant
• Your day or hourly rates
• The type of work you can support, including where you feel you do your best work (for example: discovery sessions, journey mapping, wireframing, UX audits, CRO‐focused UX, B2B experience design, etc.)
• Your typical lead time and availability (a rough estimate is absolutely fine)

We’re building a trusted freelance network and will reach out when suitable projects come up. Due to the volume of interest, we may not be able to respond to every application, but we do review all submissions and will be in touch where there’s a strong match.

Please note: this role is for freelancers and agencies only. We’re not working with recruiters for this opportunity.