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For Companies At a Glance
- Tasks: Lead and scale sales strategies while building a high-performing team.
- Company: Dynamic digital agency with a focus on innovation and growth.
- Benefits: Fully remote work, competitive salary, and opportunities for professional development.
- Why this job: Drive revenue growth and make a real impact in a fast-paced environment.
- Qualifications: Proven sales experience, strong leadership skills, and expertise in Optimizely.
- Other info: Join a forward-thinking team and explore the latest trends in AI and digital marketing.
The predicted salary is between 70000 - 90000 £ per year.
Location: Fully Remote (with access to London office)
Type: Full-time
About the Role
We are looking for a commercially driven Head of Sales to lead and scale our agency's revenue function. This is a hands-on leadership role for someone who combines strategic oversight with strong execution, particularly someone who has come up through an SDR (Sales Development Representative) background and understands how to build pipeline & close deals.
You will own the full sales cycle, from outbound strategy and pipeline generation through to closing high-value deals and nurturing long-term client relationships. A critical component of this role is deep, hands-on experience with Optimizely, using it not just as a selling point, but as a core part of shaping client solutions, leading conversations, and driving revenue.
Key Responsibilities
- Sales Leadership & Strategy
- Define and execute the overall sales strategy to drive consistent revenue growth
- Build, mentor, and scale a high-performing sales team (SDRs and Account Executives)
- Establish clear KPIs, forecasts, and reporting frameworks
- Pipeline Generation & SDR Excellence
- Design and optimise outbound sales processes rooted in strong SDR fundamentals
- Implement scalable prospecting strategies across multiple channels
- Ensure consistent, high-quality pipeline generation aligned with growth targets
- Client Acquisition & Closing
- Own and lead complex sales cycles from discovery to close
- Deliver compelling, consultative pitches with a strong emphasis on Optimizely-led solutions
- Negotiate and close high-value digital, experimentation, and personalisation engagements
- Client Relationship Management
- Act as a senior client-facing leader, building trust with key accounts
- Lead strategic conversations around digital experience optimisation and experimentation
- Identify opportunities for upsell and long-term partnerships
- Platform & Expertise (Optimizely Core Focus)
- Act as a subject matter expert in Optimizely across experimentation, personalisation, and DXP capabilities
- Lead client discussions, demos, and solution design centred on Optimizely
- Work closely with technical and delivery teams to translate Optimizely capabilities into commercial value
- Position the agency as a leading Optimizely partner in the market
Required Experience & Skills
- Proven track record in a senior sales role within a digital agency or similar environment
- Strong background in SDR / outbound-led sales, with hands-on experience building pipeline
- Demonstrated success in closing complex, high-value deals
- Extensive, hands-on experience with Optimizely is essential
- Strong understanding of experimentation (A/B testing), personalisation, and digital experience platforms
- Experience selling or delivering Optimizely-based solutions
- Ability to confidently lead client conversations and proposals centred on Optimizely
- Exceptional client-facing and communication skills
- Commercially astute with strong negotiation capabilities
- Experience managing and scaling sales teams
Nice to Have
- Experience working with or selling AI-driven solutions, personalisation platforms, or data-led digital products
- Familiarity with how AI can enhance sales processes (e.g., prospecting, outreach personalisation, forecasting)
- Exposure to emerging trends in AI within digital experience, CRO, or marketing technology.
This role offers a 2 stage interview process with interview slots now available, apply now to find out about the many benefits!
Head of Sales employer: Halian Technology Limited
Contact Detail:
Halian Technology Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Sales role. Personal referrals can give you a leg up, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for those interviews by practising your pitch. You’ll want to showcase your experience with Optimizely and how you’ve successfully closed high-value deals in the past. Make it engaging and relevant to the agency’s needs!
✨Tip Number 3
Stay updated on industry trends, especially around digital experience optimisation and AI solutions. Being knowledgeable will not only impress interviewers but also help you lead strategic conversations with potential clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Sales role. Highlight your experience with SDRs, pipeline generation, and any hands-on work with Optimizely. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how your skills can drive revenue growth at our agency. Be sure to mention your experience in closing high-value deals.
Showcase Your Achievements: Quantify your successes! Whether it's the percentage increase in sales or the number of deals closed, we love numbers that tell a story. This helps us see the impact you've made in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Halian Technology Limited
✨Know Your Optimizely Inside Out
Since this role heavily focuses on Optimizely, make sure you’re well-versed in its features and capabilities. Prepare to discuss how you've used it in past roles, and think of specific examples where you’ve leveraged it to drive results.
✨Showcase Your Sales Strategy Skills
Be ready to talk about your approach to building a sales strategy. Highlight your experience with pipeline generation and closing deals, and be prepared to share metrics that demonstrate your success in these areas.
✨Demonstrate Leadership Experience
This position requires strong leadership skills, so come prepared with examples of how you've built and mentored sales teams. Discuss your methods for establishing KPIs and how you’ve driven team performance in the past.
✨Prepare for Client Conversations
As a senior client-facing leader, you’ll need to build trust and lead strategic discussions. Think about how you can convey your consultative selling style and prepare to role-play potential client scenarios during the interview.