At a Glance
- Tasks: Lead and scale sales strategies while building a high-performing team.
- Company: Dynamic digital agency with a focus on innovation and growth.
- Benefits: Fully remote work, competitive salary, and access to London office.
- Other info: Join a forward-thinking team with opportunities for professional development.
- Why this job: Drive revenue growth and make a real impact in a fast-paced environment.
- Qualifications: Proven sales experience, especially in SDR roles, and expertise in Optimizely.
The predicted salary is between 70000 - 90000 £ per year.
Location: Fully Remote (with access to London office)
Type: Full-time
About the Role
We’re looking for a commercially driven Head of Sales to lead and scale our agency’s revenue function. This is a hands‑on leadership role for someone who combines strategic oversight with strong execution—particularly someone who has come up through an SDR (Sales Development Representative) background and understands how to build pipeline & close deals.
You’ll own the full sales cycle, from outbound strategy and pipeline generation through to closing high-value deals and nurturing long-term client relationships. A critical component of this role is deep, hands‑on experience with Optimizely—using it not just as a selling point, but as a core part of shaping client solutions, leading conversations, and driving revenue.
Key Responsibilities
- Sales Leadership & Strategy
- Define and execute the overall sales strategy to drive consistent revenue growth
- Build, mentor, and scale a high-performing sales team (SDRs and Account Executives)
- Establish clear KPIs, forecasts, and reporting frameworks
- Pipeline Generation & SDR Excellence
- Design and optimise outbound sales processes rooted in strong SDR fundamentals
- Implement scalable prospecting strategies across multiple channels
- Ensure consistent, high-quality pipeline generation aligned with growth targets
- Client Acquisition & Closing
- Own and lead complex sales cycles from discovery to close
- Deliver compelling, consultative pitches with a strong emphasis on Optimizely-led solutions
- Negotiate and close high-value digital, experimentation, and personalisation engagements
- Client Relationship Management
- Act as a senior client-facing leader, building trust with key accounts
- Lead strategic conversations around digital experience optimisation and experimentation
- Identify opportunities for upsell and long-term partnerships
- Platform & Expertise (Optimizely – Core Focus)
- Act as a subject matter expert in Optimizely across experimentation, personalisation, and DXP capabilities
- Lead client discussions, demos, and solution design centred on Optimizely
- Work closely with technical and delivery teams to translate Optimizely capabilities into commercial value
- Position the agency as a leading Optimizely partner in the market
Required Experience & Skills
- Proven track record in a senior sales role within a digital agency or similar environment
- Strong background in SDR / outbound‑led sales, with hands‑on experience building pipeline
- Demonstrated success in closing complex, high‑value deals
- Extensive, hands‑on experience with Optimizely is essential
- Strong understanding of experimentation (A/B testing), personalisation, and digital experience platforms
- Experience selling or delivering Optimizely‑based solutions
- Ability to confidently lead client conversations and proposals centred on Optimizely
- Exceptional client‑facing and communication skills
- Commercially astute with strong negotiation capabilities
- Experience managing and scaling sales teams
Nice to Have
- Experience working with or selling AI‑driven solutions, personalisation platforms, or data‑led digital products
- Familiarity with how AI can enhance sales processes (e.g., prospecting, outreach personalisation, forecasting)
- Exposure to emerging trends in AI within digital experience, CRO, or marketing technology.
Interview Process
This role offers a 2‑stage interview process with interview slots now available, apply now to find out about the many benefits!
Head of Sales in City of Westminster employer: Halian Technology Limited
As a fully remote digital agency with access to a London office, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our team enjoys the flexibility of remote work while benefiting from collaborative opportunities in our London hub, alongside competitive compensation, comprehensive benefits, and a strong emphasis on mentorship and career advancement. Join us to lead a high-performing sales team and make a significant impact in the digital landscape, all while working in an environment that values innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at the agency. A personal introduction can make all the difference in getting your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into Optimizely. Familiarise yourself with its features and how it can drive client solutions. Being able to discuss specific use cases will show you’re not just another candidate but a potential asset.
✨Tip Number 3
Practice your pitch! You’ll need to deliver compelling, consultative pitches, so rehearse how you’d present Optimizely-led solutions. Get feedback from friends or mentors to refine your approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Head of Sales in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Sales role. Highlight your experience with SDRs, pipeline generation, and any hands-on work with Optimizely. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can lead our team to success. Don’t forget to mention your experience with high-value deals and client relationships.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? Build a successful team? We love numbers, so let us know how you made an impact in your previous positions!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Halian Technology Limited
✨Know Your Optimizely Inside Out
Since this role heavily focuses on Optimizely, make sure you brush up on its features and capabilities. Be ready to discuss how you've used it in past roles and how it can drive value for clients. Prepare some examples of successful projects where Optimizely played a key role.
✨Showcase Your Sales Strategy Skills
Prepare to talk about your approach to building and executing sales strategies. Think about specific KPIs you've set in the past and how you measured success. Highlight your experience in leading sales teams and how you’ve mentored SDRs to achieve their targets.
✨Master the Art of Consultative Selling
This role requires delivering compelling pitches, so practice your consultative selling techniques. Be ready to demonstrate how you identify client needs and tailor solutions accordingly. Use real-life examples to illustrate your ability to close high-value deals.
✨Build Rapport with Key Accounts
Client relationship management is crucial, so think about how you build trust with clients. Prepare anecdotes that showcase your ability to lead strategic conversations and identify upsell opportunities. Show them you’re not just a salesperson, but a partner in their success.
