At a Glance
- Tasks: Drive product marketing strategies and connect with clients to boost sales.
- Company: Dynamic B2B software company in the HR marketplace.
- Benefits: Competitive salary, excellent benefits, and career development opportunities.
- Other info: Flexible work environment with 1-2 days in London office.
- Why this job: Be the voice of clients and shape impactful marketing strategies.
- Qualifications: 3+ years in marketing or product management with strong business acumen.
The predicted salary is between 49500 - 60500 £ per year.
We’re looking for a Product Marketer to enable the go-to-market programme, making the product fly off the shelf and connecting product strategy with sales and marketing execution.
Key Responsibilities
- Be the expert on our buyers, who they are, how they buy and who they influence in the buying process.
- Become the internal voice of our clients, their challenges, and the problems we solve for them.
- Collaborate with Product Management, Sales, Marketing and Alliance Partner colleagues to develop solutions and positioning that resonates with our target buyer personas and accelerates the buying process.
- Develop compelling go-to-market messaging for diverse channels and audiences, covering both broad market and industry-specific perspectives.
- Own the development of collateral, marketing content and sales tools, with the support of Marketing colleagues, in line with the messaging that drives sales and client retention.
- Plan go-to-market launches of new product features and manage the cross-functional implementation of the plan.
Requirements
- 3+ years marketing, product marketing or product management with demonstrably keen business acumen.
- Ideally, experience in a B2B software company in the HR marketplace.
- A firm customer champion, obsessed with living in the minds of our clients.
- Experience with sales enablement, CRM and marketing automation platforms.
This is a full-time, permanent position, working 1-2 days per week from their offices in London. Our client offers a competitive salary, excellent benefits, and strong opportunities for career development.
Product Marketing Manager employer: Halian | Managed Services, Recruitment Agency & Contract Staffing
As a leading global payments and financial technology organisation, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our London-based team enjoys a hybrid working model, competitive compensation, and ample opportunities for professional growth, making it an ideal environment for experienced project managers looking to make a significant impact in the financial services sector.
Contact Details:
Halian | Managed Services, Recruitment Agency & Contract Staffing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Halian | Managed Services, Recruitment Agency & Contract Staffing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Halian | Managed Services, Recruitment Agency & Contract Staffing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Halian | Managed Services, Recruitment Agency & Contract Staffing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Halian | Managed Services, Recruitment Agency & Contract Staffing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Halian | Managed Services, Recruitment Agency & Contract Staffing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Halian | Managed Services, Recruitment Agency & Contract Staffing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Halian | Managed Services, Recruitment Agency & Contract Staffing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Halian | Managed Services, Recruitment Agency & Contract Staffing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Halian | Managed Services, Recruitment Agency & Contract Staffing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Halian | Managed Services, Recruitment Agency & Contract Staffing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
