At a Glance
- Tasks: Shape and evolve Halfords' Salesforce marketing technology for personalised customer experiences.
- Company: Join Halfords, the UK's leading retailer in motoring and cycling products.
- Benefits: Up to £70,000 salary, car allowance, hybrid working, and generous leave.
- Other info: Inclusive workplace with a commitment to personal and professional development.
- Why this job: Make a real impact in a dynamic environment focused on innovation and growth.
- Qualifications: Experience as a Product Owner in Marketing Technology and strong Salesforce knowledge.
The predicted salary is between 51750 - 63250 £ per year.
Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving. As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres.
This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing. That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.
We're investing in our data foundations and in our marketing technology to deliver predictive, personalised customer experiences across our customer touchpoints. It's an exciting time to join the team and be part of the transformation.
As Marketing Product Owner, you'll shape and evolve Halfords Salesforce marketing technology ecosystem, enabling seamless, personalised customer experiences across every touchpoint. You'll translate business strategy into product innovation, leading the roadmap for marketing automation, customer data activation and omnichannel campaign delivery. Working closely with teams across Marketing, Digital, CRM, Stores, Garages, Contact Centre and Technology, you'll ensure our Salesforce platform delivers measurable value for both customers and the business.
Key Responsibilities
- Own the product vision, roadmap and backlog for Halfords Salesforce marketing technology platform
- Prioritise features and enhancements based on customer needs, commercial impact and technical feasibility
- Act as the key link between business stakeholders and technology teams, translating requirements into clear product outcomes
- Define and monitor success metrics, continuously optimising platform performance and customer engagement
- Drive the development of the Salesforce ecosystem, including Marketing Cloud, Data Cloud, Loyalty Cloud and CRM integrations
- Enable highly personalised customer communications across email, SMS, push notifications, web, app, paid media and in-store channels
- Design and enhance customer journeys that connect digital and physical experiences
- Support real-time and triggered communications using customer and vehicle data
- Ensure robust campaign governance, consent management and regulatory compliance
- Collaborate with CRM, Loyalty, Product, Data Science and Analytics teams to deliver customer-centric solutions
About You
- Proven experience as a Product Owner or Product Manager within a Marketing Technology environment
- Strong knowledge of Salesforce and its capabilities
- Experience delivering omnichannel campaigns across digital and physical customer journeys
- Strong understanding of Agile methodologies, backlog management and stakeholder engagement
- Knowledge of customer data, segmentation, personalisation and marketing automation
- Experience working collaboratively across technology, data and marketing functions
- Experience with Salesforce Data Cloud, Marketing Cloud and Loyalty/Revenue Cloud
- Knowledge of Customer Data Platforms (CDPs) and real-time personalisation
- Experience integrating Salesforce with ecommerce, POS and CRM platforms
- Salesforce certifications (Marketing Cloud, Product Owner or Administrator)
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
Marketing Product Owner- Salesforce in Redditch employer: Halfords
Halfords is an excellent employer that prioritises employee development and offers a supportive work culture in Havant. With comprehensive training programmes and clear pathways to management, team members are empowered to grow their careers while delivering exceptional customer service. The collaborative environment fosters teamwork and ensures that every employee feels valued and motivated to succeed.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Product Owner- Salesforce in Redditch
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Halfords and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Halfords are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Halfords on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Halfords. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Product Owner- Salesforce in Redditch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Halfords. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Halfords:Show us that you’ve done your homework! In your application, briefly mention what you admire about Halfords’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Halfords
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Halfords will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Halfords, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
