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For Companies At a Glance
- Tasks: Lead CRM strategies and manage communications for Halfords Motoring Club members.
- Company: Join Halfords, a leader in motoring and cycling innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty and engagement through innovative CRM strategies.
- Qualifications: Proven CRM experience, strong analytical skills, and excellent communication abilities.
- Other info: Collaborative team culture with a focus on personal development and success.
The predicted salary is between 36000 - 60000 £ per year.
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores and garages, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you're willing to get stuck in, you'll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
About the role
We have a fantastic opportunity within the Group CRM team, for a Senior CRM Manager (12 FTC Maternity Cover), to manage all the CRM activity supporting the marketing plan, including key strategic messages, promotions, seasonal events, and new ranges for our Halfords Motoring Club members and non-members. Working closely with the wider CRM team, Digital, Loyalty, Category Trading and the Marketing Teams you will manage a first-class CRM programme which communicates key messages to the right audience at the right time using the most relevant channel.
Key responsibilities
- Own and deliver the CRM communication strategy and calendar for Halfords Motoring Club members and non-members, balancing promotional intensity with long-term customer value, fatigue and frequency.
- Drive incremental revenue and margin through targeted, customer-led CRM promotions with clear ROI accountability, supported by disciplined budget management and efficiency optimisation.
- Lead segmentation, targeting and personalisation strategy across customer need, lifecycle and channel preference, identifying opportunities to activate across the CRM programme and in social and PPC.
- Oversee multi-channel CRM execution across email, SMS and direct mail, ensuring consistent, compliant and high-impact delivery, including approval of all BAU communications.
- Establish and embed a test-and-learn framework to continuously optimise offer depth, timing, messaging, creative and channel mix, informed by competitor and best-in-class reviews.
- Own CRM BAU performance reporting and insight, translating data into clear, commercially actionable recommendations for senior stakeholders and cross-functional teams.
- Act as the primary CRM partner to Trading, Merchandising, Ecommerce and Retail/Garages, supporting wider CRM initiatives as required.
- Lead, develop and govern the CRM BAU function, managing a team of 6 and external partners, owning creative strategy, ensuring accessibility, compliance, best practice and CRM system expertise.
About you
- Proven experience in a similar CRM role, ideally within retail or services, with a track record of delivering customer-led marketing programmes.
- Strong hands-on expertise with Email Service Providers, such as Marigold (Cheetah Digital) and Salesforce Marketing Cloud, including audience selection and campaign execution.
- Broad multi-channel CRM experience, spanning email automation, SMS, direct mail, web personalisation and wider digital marketing.
- Highly analytical and data-driven, with excellent numeracy, high attention to detail and confidence defining, selecting and validating customer audiences.
- Passionate about the customer, constantly curious and focused on delivering the right message, at the right time, with the right content.
- Confident communicator with strong copywriting skills, able to influence stakeholders and collaborate effectively across teams and seniority levels.
- Highly organised and adaptable, comfortable managing multiple projects at pace in a fast-moving, changeable environment.
- Positive, collaborative leader and team player, with experience developing teams, building training programmes and maintaining a can-do, results-focused mindset.
Group Senior CRM Manager –12-month FTC in Redditch employer: Halfords
Contact Detail:
Halfords Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Senior CRM Manager –12-month FTC in Redditch
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Halfords and understanding their mission. Tailor your answers to show how your experience aligns with their goals, especially around customer loyalty and innovative service experiences.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on showcasing your CRM expertise and how you can drive customer engagement at Halfords.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Halfords team.
We think you need these skills to ace Group Senior CRM Manager –12-month FTC in Redditch
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for CRM and customer engagement shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Halfords.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in CRM, especially in retail or services. We love seeing how your past roles align with what we’re looking for, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, less is often more!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Halfords
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially with tools like Marigold and Salesforce Marketing Cloud. Be ready to discuss how you've used these platforms in past roles to drive customer engagement and revenue.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've translated data into actionable insights. Highlight how your data-driven decisions have positively impacted previous campaigns.
✨Understand the Customer Journey
Familiarise yourself with the customer lifecycle and be prepared to talk about how you would tailor CRM strategies for different segments. Show that you can balance promotional intensity with long-term customer value.
✨Be a Team Player
Since collaboration is key at Halfords, think of examples where you've successfully worked with cross-functional teams. Emphasise your leadership style and how you foster a positive, results-focused environment within your team.
