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- Tasks: Join our Optimisation team to enhance customer experience through hands-on development and experimentation.
- Company: Halfords, a leading retailer in motoring and cycling innovation.
- Benefits: Competitive salary, annual bonus, pension, 25 days leave, and hybrid working.
- Why this job: Make a real impact by optimising digital platforms and improving user experiences.
- Qualifications: Experience in front-end development with strong skills in HTML, CSS, and JavaScript.
- Other info: Collaborative environment with opportunities for continuous learning and growth.
The predicted salary is between 30000 - 42000 £ per year.
As a Digital Front-End Developer within our Optimisation team, you will play a key role in improving the customer experience through hands-on development and experimentation. This is a technically focused role, writing and manipulating production-quality code to deliver A/B tests, performance improvements, and user experience enhancements across our digital platforms. You will work alongside two other optimisation developers to shape how we test, learn, and optimise at pace.
You will spend your time building and modifying experiments within our CRO tooling, occasionally developing features from scratch, and ensuring everything we ship is fast, accessible, and robust. From interpreting briefs and translating requirements into clean code, to running QA, accessibility checks, and performance reviews, you will own work end to end. You will collaborate closely with non-technical stakeholders across Product, UX, and the wider Digital team, confidently explaining technical decisions and constructively challenging requirements where needed.
This role offers a wide variety and learning opportunity, where no two tickets are the same. Some will be small refinements, others full builds, and you will gain exposure to external agencies, senior third-party developers, and specialist optimisation partners.
Responsibilities:- Build, modify, and deploy A/B tests using our CRO platform (Webtrends Optimize), working directly with production-quality code.
- Manipulate and refactor existing HTML, CSS, JavaScript, jQuery, and React-based components to deliver optimisation activity.
- Translate briefs and business requirements into robust, scalable technical solutions, challenging assumptions where needed.
- Own the end-to-end delivery of optimisation work, from development through QA, deployment, and post-launch checks.
- Perform accessibility testing and audits using tools such as BrowserStack, ensuring compliance with accessibility standards.
- Conduct site speed and performance checks, optimising for Core Web Vitals and overall user experience.
- Resolve development tickets from across the business using Jira, managing multiple priorities in a fast-paced environment.
- Carry out QA testing, peer code reviews, and P2P feedback to maintain high development standards.
- Collaborate closely with UX, Product, Digital, and IT teams to ensure work aligns with brand, design, and technical guidelines.
- Contribute to continuous improvement through experimentation, knowledge sharing, and extra-curricular development projects.
- Proven experience as a hands-on Front-End Developer, CRO Developer, or similar role, working directly with production code.
- Strong technical foundation in HTML, CSS, JavaScript, and jQuery, with the ability to confidently manipulate and refactor existing code.
- Working knowledge of React and modern JavaScript frameworks, enabling you to understand and adapt component-based front ends.
- Experience building or supporting A/B tests using optimisation platforms (Webtrends Optimize experience desirable but not essential).
- Comfortable working with QA, accessibility, and performance testing tools, with a strong attention to detail and quality.
- Confident communicator who can work effectively with non-technical stakeholders, clearly explaining technical solutions and constructively pushing back when needed.
- Naturally curious and proactive, with a problem-solving mindset and a desire to continuously improve how things are built and delivered.
- Able to manage multiple priorities in a fast-paced environment, balancing speed with best practice.
- Collaborative team player who enjoys knowledge sharing, peer reviews, and learning from others—both internally and with external agency partners.
Halfords operates a hybrid working policy - this position will be based 2 days per week at our support centre in Redditch, West Midlands. We are committed to creating an inclusive workplace for our colleagues. We are an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
Digital Front End Developer - Optimisation in Redditch employer: Halfords
Contact Detail:
Halfords Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Front End Developer - Optimisation in Redditch
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend meetups, and engage with online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any A/B tests or optimisation projects you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common technical questions and scenarios related to front-end development. Be ready to explain your thought process and how you tackle challenges, especially around performance and accessibility.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Halfords.
We think you need these skills to ace Digital Front End Developer - Optimisation in Redditch
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Front-End Developer role. Highlight your experience with HTML, CSS, JavaScript, and any A/B testing you've done. We want to see how your skills align with our optimisation goals!
Show Off Your Projects: Include links to your previous work or projects that showcase your coding skills and problem-solving abilities. If you've built or modified A/B tests before, let us know! This gives us a glimpse into your hands-on experience.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your technical decisions and experiences. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Halfords
✨Know Your Code Inside Out
Make sure you’re comfortable discussing your experience with HTML, CSS, JavaScript, and React. Be ready to explain how you've manipulated and refactored code in past projects, as this will show your technical prowess and problem-solving skills.
✨Showcase Your A/B Testing Experience
If you've worked with optimisation platforms like Webtrends Optimize, be prepared to share specific examples of A/B tests you've built or supported. Highlight the impact these tests had on user experience and performance, as this will demonstrate your hands-on experience in optimisation.
✨Communicate Clearly with Non-Techies
Practice explaining complex technical concepts in simple terms. Since you'll be collaborating with non-technical stakeholders, being able to convey your ideas clearly will set you apart. Think of examples where you’ve successfully communicated technical decisions in the past.
✨Prepare for Accessibility and Performance Checks
Brush up on accessibility standards and performance metrics like Core Web Vitals. Be ready to discuss how you’ve conducted audits and what tools you’ve used, such as BrowserStack. This shows that you care about delivering a quality user experience and are detail-oriented.
