Senior Finance Business Partner - Marketing & Loyalty

Senior Finance Business Partner - Marketing & Loyalty in London

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Provide strategic financial analysis and guidance to marketing and loyalty teams.
  • Company: Join Halfords, a leader in motoring and cycling innovation.
  • Benefits: Competitive salary, bonus scheme, hybrid working, and employee discounts.
  • Why this job: Make a real impact in a dynamic environment while shaping financial strategies.
  • Qualifications: Qualified accountant with experience in commercial finance and strong analytical skills.
  • Other info: Inclusive workplace with opportunities for personal and professional growth.

The predicted salary is between 43200 - 72000 ÂŁ per year.

About Us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer‐driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e‐bike and electric vehicle servicing to on‐demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The role

We are looking for a Senior Finance Business Partner to join our dynamic Finance team. In this high‐impact role, you will work closely with senior leaders within our Marketing and Loyalty teams to provide insightful financial analysis and strategic guidance that drives performance and supports key decision‐making. You will operate as a trusted advisor to senior stakeholders, translating complex data into clear, actionable insight. With loyalty and marketing investment forming a key part of the role, you will help shape how we measure effectiveness, evaluate trials and tests, and ensure spend delivers tangible commercial and customer outcomes. This is a role for someone confident operating in ambiguity, able to challenge constructively and drive value in complex, fast‐moving environments. As Halfords continues to evolve, this role offers a genuine opportunity to make a lasting impact. With significant change underway across Finance and the wider business, you will help redefine how finance partners with marketing and commercial teams, influencing strategy, improving decision‐making and shaping future ways of working in an organisation committed to positive transformation.

Key Responsibilities

  • Act as a trusted Senior Finance Business Partner to key senior stakeholders, providing strategic and operational financial support.
  • Deliver first‐class business partnering across various functions, building strong relationships and influencing decision‐making at all levels.
  • Lead and develop a small team of finance professionals, including prioritising workload, setting aligned objectives, and supporting their ongoing growth and performance.
  • Take ownership of controllable cost management across relevant business areas, ensuring accurate month‐end reporting, strong financial governance, and effective cost control.
  • Lead the planning and delivery of annual budgets and quarterly forecasts, identifying risks and opportunities, and ensuring alignment with wider business strategies.
  • Monitor business performance through regular KPI reviews, providing actionable insights and highlighting areas for improvement.
  • Conduct rigorous financial evaluations of trials, tests and business initiatives, using both financial and non‐financial metrics to deliver clear recommendations.
  • Support investment decisions through the preparation of business cases and appraisals and ensure effective tracking of capital and operational expenditure for key strategic initiatives.

About You

  • Qualified accountant (ACCA, CIMA, ACA or equivalent).
  • Experience in a fast‐paced environment, partnering closely with Marketing functions.
  • Demonstrated success in a senior commercial finance or business partnering role, with a strong track record of delivering impact and driving performance.
  • Excellent communication and presentation skills, with the confidence and credibility to influence and challenge stakeholders at all levels.
  • A proactive, results‐oriented mindset with strong resilience, adaptability, and a commitment to continuous improvement.
  • Strong analytical skills with the ability to interpret complex and high‐volume data to deliver meaningful insight and support decision‐making.
  • Experience in leading and developing high‐performing teams is desirable, with a passion for mentoring others and fostering growth within the team.

Reward & Benefits

  • A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
  • Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
  • We offer hybrid working with a blend of working in our Support Centre and from home.
  • You will have access to a wealth of employee discounts across the Halfords suite of products and services.
  • Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We are an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.

Senior Finance Business Partner - Marketing & Loyalty in London employer: Halfords

At Halfords, we pride ourselves on being an exceptional employer, offering a dynamic work environment in Worcestershire where innovation and customer focus drive our success. As a Senior Finance Business Partner, you'll enjoy competitive benefits, including a fair salary, annual bonuses, and a commitment to your professional development, all while working in a culture that values wellbeing and inclusion. Join us to make a meaningful impact in a role that not only challenges you but also supports your growth within a forward-thinking organisation dedicated to transforming the retail landscape.
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Contact Detail:

Halfords Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Finance Business Partner - Marketing & Loyalty in London

✨Tip Number 1

Network like a pro! Reach out to current or former employees at Halfords on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.

✨Tip Number 2

Prepare for the interview by knowing your stuff! Research Halfords' recent marketing campaigns and financial strategies. Being able to discuss these will show you're genuinely interested and ready to contribute.

✨Tip Number 3

Practice your storytelling skills. Be ready to share specific examples of how you've influenced decision-making in previous roles. This will help you demonstrate your value as a Senior Finance Business Partner.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Halfords family.

We think you need these skills to ace Senior Finance Business Partner - Marketing & Loyalty in London

Financial Analysis
Strategic Guidance
Business Partnering
Cost Management
Budgeting
Forecasting
KPI Monitoring
Data Interpretation
Communication Skills
Team Leadership
Stakeholder Management
Problem-Solving
Adaptability
Continuous Improvement

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Senior Finance Business Partner role. Highlight your experience in finance, especially in marketing and loyalty functions, and showcase how you've driven performance in previous roles.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Halfords. Mention specific examples of how you've influenced decision-making and provided strategic financial support in fast-paced environments.

Showcase Your Analytical Skills: Since this role involves interpreting complex data, be sure to highlight your analytical skills. Provide examples of how you've used data to deliver actionable insights and improve business performance in your previous positions.

Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at Halfords

✨Know Your Numbers

As a Senior Finance Business Partner, you'll need to demonstrate your financial acumen. Brush up on key financial metrics relevant to marketing and loyalty investments. Be ready to discuss how you would evaluate the effectiveness of these initiatives using both financial and non-financial data.

✨Build Relationships

This role requires strong collaboration with senior stakeholders. Before the interview, think about how you can showcase your relationship-building skills. Prepare examples of how you've influenced decision-making in previous roles and how you can apply that to Halfords' dynamic environment.

✨Prepare for Ambiguity

Halfords is looking for someone who thrives in fast-paced, ambiguous situations. Think of instances where you've successfully navigated uncertainty in your previous roles. Be ready to share how you approach challenges and drive value even when the path isn't clear.

✨Showcase Leadership Skills

Leading and developing a team is part of this role. Prepare to discuss your leadership style and how you've mentored others in the past. Highlight specific achievements where your guidance led to improved performance or growth within your team.

Senior Finance Business Partner - Marketing & Loyalty in London
Halfords
Location: London
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