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- Tasks: Design and deliver engaging training programs to enhance sales and customer service skills.
- Company: Join Halfords, the UK's leading retailer in motoring and cycling, dedicated to customer-driven innovation.
- Benefits: Enjoy a competitive salary, car allowance, employee discounts, and a focus on personal development.
- Why this job: Make a real impact by shaping how teams connect with customers and fostering their growth.
- Qualifications: Proven experience in training, excellent communication skills, and a full UK driving licence required.
- Other info: This role offers flexibility with fieldwork, home working, and a commitment to diversity and inclusion.
The predicted salary is between 40000 - 55000 £ per year.
Halfords Group PLC
East Staffordshire, Metropolitan Borough of Solihull
GBP 46,000 – 55,000
Apply now Job no: 558307
Work type: Full time
Site: Redditch
Categories: HR/People
Location: National, Solihull, East Staffordshire, Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire
Salary: Up to £55000 + Car Allowance
Business Area: Halfords Support Centre
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
About the role
As a Senior Sales and Service Training Consultant at Halfords, you’ll be at the heart of developing and inspiring our people to deliver world-class customer service and drive high-performance sales. You’ll design, deliver, and evaluate engaging training programs that equip our colleagues with the tools, confidence, and behaviours they need to exceed expectations on the shop floor and beyond.
This is a fantastic opportunity for a dynamic and driven training professional who thrives on making a real impact. Your expertise in sales and service will shape the way our teams connect with customers, turning everyday interactions into memorable experiences. If you’re an exceptional communicator with a passion for seeing others grow—then this is your chance to lead, influence, and make a difference at the UK’s leading automotive and cycling retailer.
This is a field-based role where you will split your time in the field, in our Support Centre in Redditch and working from home.
Key responsibilities
- Design and develop engaging training programs that enhance sales techniques, customer service excellence, and product knowledge.
- Lead and manage large scale learning projects that deliver impact and business outcomes.
- Deliver interactive training sessions to new starters and current employees, both in-person and virtually.
- Evaluate the impact of training through assessments, colleague feedback, and performance metrics, adjusting content as needed.
- Collaborate with the Group Head of Skills Development and key stakeholders to identify training needs and align with business goals.
- Provide ongoing coaching and mentoring to reinforce learning and promote a culture of continuous development.
- Create and manage up-to-date training materials, guides, and resources to support all learning initiatives.
- Compile and present regular reports on training delivery, effectiveness, and opportunities for improvement to senior leadership.
About you
- Proven experience in sales and service people development, with a track record of delivering impactful, large-scale training programmes.
- Skilled in designing and facilitating engaging training sessions that drive commercial performance and colleague growth.
- Strong relationship builder with excellent communication, presentation, and coaching skills.
- Highly organised and solutions-focused, with strong problem-solving abilities and commercial awareness.
- Confident using Microsoft Office (Teams, Excel, Word, PowerPoint) and training software to a high standard.
- Positive, self-motivated, and adaptable.
(A full UK driving licence, occasional travel, and a DBS check are required for this role)
- A fair and competitive salary evaluated against market data, car allowance, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays, holiday buy & sell and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We\’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We\’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
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Senior Training Consultant - 12 Month FTC employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Training Consultant - 12 Month FTC
✨Tip Number 1
Familiarise yourself with Halfords' mission and values. Understanding their commitment to customer service and innovation will help you align your training philosophy with theirs, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Halfords, especially those in training or HR roles. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare examples of your previous training programmes that have led to measurable improvements in sales or customer service. Being able to demonstrate your impact will set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest trends in training and development, particularly in retail and customer service. Showing that you are proactive about your professional growth will resonate well with the hiring team.
We think you need these skills to ace Senior Training Consultant - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in training, sales, and customer service. Use specific examples that demonstrate your ability to design and deliver impactful training programmes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for training and development. Mention how your skills align with Halfords' mission and values, and provide examples of how you've successfully led training initiatives in the past.
Showcase Your Communication Skills: Since the role requires excellent communication and presentation skills, consider including a brief section in your application that outlines your experience in delivering training sessions and engaging with diverse audiences.
Highlight Continuous Development: Emphasise your commitment to personal and professional growth. Mention any relevant certifications or training you've completed, and how they have prepared you for this role at Halfords.
How to prepare for a job interview at Halfords Group PLC
✨Showcase Your Training Experience
Be prepared to discuss your previous experience in designing and delivering training programmes. Highlight specific examples where your training has led to improved sales or customer service outcomes.
✨Demonstrate Strong Communication Skills
As a Senior Training Consultant, excellent communication is key. Practice articulating your thoughts clearly and confidently, and be ready to showcase your presentation skills during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle real-life training challenges. Think of scenarios where you've had to adapt your training approach based on feedback or performance metrics.
✨Align with Halfords' Values
Research Halfords' mission and values thoroughly. Be ready to explain how your personal values align with theirs, particularly in terms of customer service and employee development.
