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- Tasks: Lead marketing strategies for Halfords' Garage Services and manage a dynamic team.
- Company: Join Halfords, a leading retailer dedicated to motoring and cycling innovation.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and employee discounts.
- Why this job: Be part of a fast-paced environment that values collaboration and personal growth.
- Qualifications: Experience in marketing, leadership, and a passion for driving results is essential.
- Other info: We embrace diversity and encourage all backgrounds to apply!
The predicted salary is between 44000 - 66000 £ per year.
Apply now Job no: 558947
Work type: Full time
Site: Redditch
Categories: Marketing
Location: Solihull, East Staffordshire, Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire
Salary: 55000
Business Area: Halfords Support Centre
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
About the role
We are looking for a Senior Marketing Manager – Garage Services to play pivotal role in executing the go-to-market strategy for Halfords’ Garage Services business. Reporting to the Head of Marketing – Garage Services and leading a small team, this role is accountable for delivering the 90-day marketing plan and driving alignment across channels, category, and operations.
We\’re looking for a highly organised, data-driven marketer who can balance operational delivery at pace with a forward-thinking, strategic mindset. You\’ll ensure clarity and coordination across the business, so everyone knows what’s happening, when, where, and why, while keeping customer and commercial outcomes front of mind.
With a coaching leadership style, you\’ll support and develop two direct reports, helping them grow while fostering a high-performance culture. You’ll also manage external agencies, oversee measurement and performance tracking, and support local marketing initiatives to ensure relevance and impact at site level.
Key responsibilities
- Lead the development and rollout of the 90-day Garage Services go-to-market plan, ensuring all stakeholders have clear visibility, alignment, and ownership.
- Manage, coach, and support two direct reports, creating a collaborative and high-performance team culture.
- Brief and coordinate with internal channel teams to deliver integrated campaigns across digital, retail, CRM, and other key touchpoints—on time, on brand, and on budget.
- Act as the go-to marketing contact for garage operations and category teams, ensuring seamless cross-functional collaboration and readiness.
- Oversee day-to-day relationships with media and creative agencies, ensuring campaigns are insight-driven, customer-focused, and deliver commercial results.
- Help embed and support the marketing measurement framework, enabling the team to track performance, assess impact, and identify opportunities for improvement.
- Champion local marketing activity, supporting the development and execution of initiatives that drive footfall, increase conversion, and maintain brand consistency across all sites.
- Run post-campaign reviews to capture insights and learnings that continuously improve future planning and execution.
About you
- A well-rounded marketing generalist with hands-on experience in planning, campaign delivery, and go-to-market execution in fast-paced, complex environments.
- A natural coaching-style leader who enjoys developing and empowering others to succeed.
- Highly collaborative, working closely with both internal teams and external agency partners to deliver impactful marketing.
- Confident navigating matrixed organisations—ideally with experience in the service, retail, or automotive sectors.
- Organised, structured, and able to manage multiple priorities without losing sight of the bigger picture.
- Commercially focused, with a clear understanding of how to drive and measure marketing effectiveness.
- Skilled at local marketing, with experience tailoring plans to drive results at site level.
- A strong communicator who can influence stakeholders and keep projects moving at pace.
- A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We\’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We\’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.
Update your details, view your application and progress.
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Senior Marketing Manager employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarise yourself with Halfords' mission and values. Understanding their commitment to customer-driven innovation and service will help you align your responses during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Halfords, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in the automotive and retail sectors. Being knowledgeable about industry developments will allow you to discuss relevant strategies and ideas that could benefit Halfords during your interview.
✨Tip Number 4
Prepare examples of your past successes in leading marketing campaigns, particularly in fast-paced environments. Highlighting your ability to manage multiple priorities and deliver results will demonstrate your fit for the Senior Marketing Manager role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in campaign delivery and go-to-market execution. Use specific examples that demonstrate your ability to manage multiple priorities and drive results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your coaching leadership style aligns with their team culture and provide examples of how you've successfully developed others in previous roles.
Showcase Your Data-Driven Approach: Since the role requires a data-driven marketer, include examples of how you've used data to inform marketing strategies and measure effectiveness. Highlight any experience with marketing measurement frameworks or performance tracking.
Highlight Collaboration Skills: Emphasise your ability to work collaboratively with internal teams and external agencies. Provide examples of successful integrated campaigns you've managed and how you ensured alignment across different stakeholders.
How to prepare for a job interview at Halfords Group PLC
✨Understand the Company Culture
Before your interview, take some time to research Halfords and its mission. Familiarise yourself with their commitment to customer-driven innovation and how they support a lifetime of motoring and cycling. This will help you align your answers with their values and demonstrate that you're a good fit for their culture.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be expected to lead a team. Prepare examples of how you've successfully coached and developed team members in the past. Highlight your collaborative approach and how you foster a high-performance culture, as this aligns with what Halfords is looking for.
✨Be Data-Driven
Halfords is looking for a data-driven marketer. Be ready to discuss how you've used data to inform your marketing strategies and measure effectiveness. Bring specific examples of campaigns you've executed and the results achieved, showcasing your ability to drive commercial outcomes.
✨Prepare for Cross-Functional Collaboration
The role requires seamless collaboration across various teams. Think of instances where you've worked with different departments or external agencies to deliver integrated campaigns. Be prepared to discuss how you ensured alignment and clarity among stakeholders to achieve successful outcomes.