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- Tasks: Lead dynamic campaigns across email, SMS, and direct mail to engage customers.
- Company: Join Halfords, a leading retailer dedicated to motoring and cycling innovation.
- Benefits: Enjoy hybrid working, employee discounts, and a commitment to your personal development.
- Why this job: Shape a first-class CRM programme in a fast-paced, collaborative environment.
- Qualifications: Degree-educated with experience in CRM or Email Marketing, ideally in retail.
- Other info: We embrace diversity and encourage all backgrounds to apply.
The predicted salary is between 32000 - 42000 £ per year.
Apply now Job no: 558414
Work type: Full time
Site: Redditch
Categories: Marketing
Location: West Midlands, Worcestershire
Salary: £38,000
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
The role
As a Senior CRM Executive, you take pride in leading the development of dynamic, personalised campaigns that engage customers and drive loyalty across email, SMS, and direct mail.
You’re confident collaborating across marketing, loyalty, digital, and trading teams, taking ownership of campaign strategy from concept to execution. With strong analytical skills and a data-first mindset, you use segmentation, testing, and performance insights to continually optimise and push CRM performance forward.
To you, it’s the opportunity to play a key role in shaping a first-class CRM programme, combining creativity, technology, and customer insight to deliver the right message at the right time, every time.
Key responsibilities
Lead the planning and execution of customer communications across email, SMS, and direct mail, working cross-functionally with Digital, Category, Loyalty, and Marketing teams to deliver integrated campaigns.
Partner with the CRM Manager to shape strategic campaign approaches, taking ownership from concept through to deployment.
Drive the optimisation and ongoing development of Loyalty communications, using advanced personalisation techniques to influence member behaviour and increase engagement.
Leverage the latest innovations in CRM technology to build dynamic, data-driven campaigns, applying a robust test-and-learn approach to enhance performance and efficiency.
Utilise sophisticated segmentation strategies to target the right messages to the right customers, ensuring relevance and protecting contact frequency.
Design, implement, and analyse multivariate testing to inform future communications strategy.
Monitor and audit campaign data to ensure accurate targeting, inbox deliverability, and maximised ROI.
Lead performance reviews at campaign, weekly, and periodic levels, translating insights into actionable recommendations for continuous improvement.
Ensure seamless CRM execution across all channels, acting as a brand guardian and championing tone of voice and creative consistency.
Collaborate with creative agencies to ensure all communications are accessible, compelling, and aligned with brand guidelines.
Manage campaign builds within the CRM platform, ensuring quality and accuracy through rigorous QA and proofing processes.
Conduct competitor benchmarking to identify and implement best-in-class CRM practices.
Contribute to the evolution of the Group CRM strategy, identifying new opportunities and supporting broader programme development.
Act as a super-user and subject matter expert across all CRM tools and platforms.
Support wider CRM initiatives as needed, bringing leadership, insight, and a proactive mindset to cross-functional projects.
About you
Degree-educated, ideally in a numerate or analytical discipline, with a strong understanding of customer and data-driven marketing principles.
Proven experience in a CRM or Email Marketing role, ideally within retail or services; experience with multichannel campaigns across email, SMS, and direct mail essential.
Proficient in CRM platforms and Email Service Providers—hands-on experience with tools like Cheetah Digital/Marigold Marketing
Suite highly advantageous .
Demonstrated success in building and delivering complex, multi-touch campaigns using segmentation, personalisation, and automation.
Highly analytical with strong numeracy skills and a data-first mindset—confident working with customer data to define audiences, track performance, and inform decision-making.
Exceptional attention to detail and a strong sense of ownership over the accuracy and quality of campaign output.
Excellent communication and copywriting skills, with the ability to adapt messaging for a range of audiences and channels.
Highly organised, capable of managing multiple projects simultaneously in a fast-paced and agile environment.
A proactive problem-solver, comfortable navigating ambiguity and driving solutions independently.
Deeply customer-focused, with a passion for delivering the right message at the right time to enhance the customer experience.
Positive, can-do attitude with a strong drive for results and continuous improvement.
Collaborative and commercially aware, with the ability to work cross-functionally and align CRM activity with broader marketing and business objectives .
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working with a blend of working in our Support Centre and from home .
You will have access to a wealth of employee discounts across the Halfords suite of products and services.
Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We\’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We\’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.
Update your details, view your application and progress.
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Senior CRM Executive employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM technologies and tools, especially those mentioned in the job description like Cheetah Digital/Marigold MarketingSuite. Being knowledgeable about these platforms will give you an edge during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise CRM performance.
✨Tip Number 3
Network with current or former employees of Halfords, particularly those in marketing or CRM roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the interview process.
✨Tip Number 4
Prepare to discuss your experience with multichannel campaigns, particularly how you've integrated email, SMS, and direct mail strategies. Highlighting your ability to create cohesive customer journeys will resonate well with the hiring team.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to lead campaigns and drive customer engagement.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for customer-driven marketing. Mention specific examples of successful campaigns you've led and how they align with Halfords' mission to inspire and support customers.
Highlight Analytical Skills: Since the role requires strong analytical skills, emphasise your experience with data analysis and performance tracking. Provide examples of how you've used data to inform campaign strategies and improve outcomes.
Showcase Collaboration Experience: The job involves working cross-functionally, so highlight any experience you have collaborating with different teams. Discuss how you’ve successfully partnered with others to achieve common goals in past projects.
How to prepare for a job interview at Halfords Group PLC
✨Showcase Your Analytical Skills
As a Senior CRM Executive, you'll need strong analytical skills. Be prepared to discuss how you've used data to drive campaign performance in the past. Bring examples of segmentation strategies or multivariate testing you've implemented.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with marketing, digital, or loyalty teams to deliver integrated campaigns. Highlight your ability to communicate effectively across departments.
✨Emphasise Customer-Centric Thinking
Halfords values a customer-first approach. Prepare to discuss how you've tailored communications to enhance customer experience and engagement. Use specific examples of how your campaigns have positively impacted customer loyalty.
✨Prepare for Technical Questions
Familiarity with CRM platforms is crucial. Brush up on your knowledge of tools like Cheetah Digital/Marigold MarketingSuite. Be ready to answer questions about your hands-on experience with these platforms and how you've leveraged technology in your campaigns.
