Senior Social Media Manager in London

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The Senior Social Media Manager will lead and deliver the end-to-end social media, paid social, and influencer strategy for the Halfords Group. This role blends commercial focus with creative thinking - managing paid social, digital display, online video, organic social, and influencer activity to drive measurable performance. You will be the in-house expert on all things social and influencer, working closely with media agencies and the brand team to create social-first creative that delivers results and builds brand love across key seasonal campaigns.

Key responsibilities:

• Develop and lead the social, influencer, and paid social strategy to align with Halfords Group's commercial and brand goals.
• Own the influencer marketing process, including talent selection, briefing, creative development, and performance measurement.
• Act as the expert on social and influencer trends across platforms like TikTok, Instagram, and Facebook, bringing fresh ideas and insights.
• Collaborate with brand and content teams to create social-first campaigns that enhance brand storytelling across all platforms.
• Manage digital display and online video campaigns, ensuring integration with the overall digital media strategy.
• Use data-driven insights to optimise campaigns, test creative formats, refine targeting, and maximise ROI.
• Work closely with agency partners for top-quality execution and continuous improvement.
• Oversee budget management, reporting, and presentation of social, influencer, display, and video campaign performance to stakeholders.
• Champion creativity and storytelling that connects with audiences and reinforces Halfords' position as a trusted, modern brand.
• Present results to key stakeholders across the business, highlighting commercial impact and opportunities for growth.

About you:

• Established experience managing organic social and paid social, ideally within retail, e-commerce or another fast-paced consumer business.
• Proven experience leading large-scale paid social campaigns and managing influencer programmes.
• Hands-on experience across TikTok, Instagram, Facebook and emerging platforms.
• Solid understanding of digital display and online video, including creative best practice and performance measurement.
• Strong grasp of attribution modelling, data interpretation and proving ROI across channels.
• Strong commercial awareness with the ability to balance creative excellence and performance results.
• Excellent relationship management skills, confident working with internal stakeholders and agency partners.
• Highly organised with great attention to detail and the ability to manage multiple campaigns at once.
• Motivational leadership style - energetic, collaborative and focused on developing others.
• Passionate about creativity, storytelling and innovation within the social and influencer space.

A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We would encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We are an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.