Retail Media Business Development Manager in London

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

We’re looking for a Retail Media Business Development Manager to join the Halfords Retail Media Network team. We’re looking for someone who’s passionate about maximising the value of supplier-funded advertising and knows how to get the right messages to the right people at the right time. This is a newly defined role with real influence, giving you the opportunity to shape our strategy and make a measurable impact across Halfords’ channels.

Your vision will be to create a data-driven marketplace linking brands (stocked or otherwise) directly to high-intent shoppers, fuelling sustainable incremental revenue for Halfords, and unparalleled customer insights for mutual growth (Halfords & Partner Brand). You’ll be responsible for building and defining the proposition for Halfords with clear commercial targets to achieve and ambitious growth requirements.

You will have access to a 6m strong membership (Halfords Motoring Club) and the wider Halfords Customer base (16m VRN's and up to 30m UK drivers) and will be the driving force in monetising the non-endemic brand opportunity.

• Support the advancement of capabilities and understanding of the evolving Retail Media landscape across the business.
• You will be a key stakeholder in developing the vision, strategy and on-going strategy of our retail media solution.
• Work with key internal stakeholders in helping develop key Client presentations; bringing to life our media offering in a relevant and tailored way.
• Supporting new campaign development, pitching ideas and presenting campaign strategies.
• Collaborating with the Retail Media Campaign Manager in driving team performance, mentoring junior colleagues, and deputising where needed.
• Managing and growing supplier relationships, working to maximise media investment returns.
• You will work closely with our tech/transformation teams to develop the proposition, and the technical capabilities of our platform to build towards a best-in-market proposition.
• You will be required to understand partner requirements, Halfords commercial and brand goals, and to connect them with a clear sales pipeline, and a road map of campaigns and 'product' solutions - staying close to new technologies – to enhance our proposition and deliver mutual benefits/ROI.
• Collaborating cross-functionally with Retail and Garages Squads, our digital/ecommerce teams, and channel/brand teams to align media with broader retail campaigns and deliver bespoke activity.

• We’re looking for someone who understands media, thrives in a fast-paced retail or agency environment and has a passion for sales, strategy and execution.
• You should be confident building and delivering a pipeline, managing campaigns from concept to delivery, and comfortable working with suppliers, media owners, and internal stakeholders alike.
• Established experience in a media sales environment with experience of commercial media networks (for retail or garages would be a bonus).
• Excellent communication skills both written and verbal with confidence presenting ideas and campaign results.
• A collaborative and proactive mindset, with a commercial focus on ROI.
• Strong analytical and problem-solving skills. A data-driven, analytical approach to campaign reporting and optimisation.
• Leadership potential and experience managing or mentoring junior team members.
• Strong Client Servicing experience / expertise.
• Excellent understanding and experience of working across key instore, ecommerce and digital media channels. Experience managing multiple media channels and supplier relationships.
• Proven ability to manage cross-functional projects.
• Adaptability to work in a fast-evolving retail media landscape.
• Experience presenting to and influencing brand partners or clients.
• Aware of emerging advertising technologies and platforms that enhance media propositions.

A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.