Brand Campaign Manager in London

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

We’re looking for a Brand Campaign Manager to join our Brand and Content team at a busy yet super exciting time for the Halfords brand. This role is responsible for delivering brand communications across all customer touchpoints, helping to develop and execute creative content and campaigns across the Halfords Group.

You’ll oversee activity across advertising, digital, in-store, social and own-brand channels, working collaboratively with channel, digital and central marketing teams to ensure all creative is on-brand, best-in-class, consistent and optimised. You’ll also work closely with multiple agencies and internal stakeholders to ensure creative outputs deliver against customer, brand and commercial objectives.

• Deliver integrated brand communications across all customer touchpoints, including advertising, content, social, in-store and online.
• Champion and protect the brand, ensuring all creative is customer-led, consistent, compelling and aligned with brand guidelines, values and tone of voice.
• Collaborate cross-functionally with Planning, Marketing, Creative, Content and Channel teams to implement campaigns across paid, owned and earned media.
• Lead the integration of creative across channels, including digital, email, in-store and advertising, ensuring seamless end-to-end delivery.
• Manage key campaigns through robust processes, including briefing, approvals, ad tracking, insight-led optimisation and budget management.
• Build strong relationships with internal stakeholders, agencies and media partners to deliver high-quality outputs and maximise value.

• Strategic and creative thinker with a strong understanding of end-to-end creative processes, gained through close collaboration with creative teams.
• Confident decision-maker with a clear creative point of view, able to shape, challenge and communicate ideas effectively with stakeholders and agency partners.
• Proven experience leading and delivering hands on traditional and digital campaigns, ideally across multiple channels in a retail environment.
• Highly organised and detail-oriented, able to manage multiple projects simultaneously while taking full ownership for accuracy and quality.
• Strong communicator with excellent creative, copywriting and stakeholder management skills, able to influence and collaborate across all levels of the business.
• Customer-obsessed and curious, passionate about delivering the right message, at the right time, through the right content working collaboratively as part of a high-performing team.

We offer a fair and competitive salary evaluated against market data, an annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus.