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For Companies At a Glance
- Tasks: Drive CRM automation and enhance customer engagement through innovative communication strategies.
- Company: Join Halfords, a leader in motoring and cycling retail with a customer-first approach.
- Benefits: Enjoy competitive salary, hybrid working, generous leave, and employee discounts.
- Other info: Be part of a supportive team focused on personal growth and wellbeing.
- Why this job: Make a real impact on customer loyalty and shape the future of our automation programme.
- Qualifications: Experience in CRM or marketing automation, strong email skills, and a passion for customer engagement.
The predicted salary is between 35000 - 45000 ÂŁ per year.
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer‑driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e‑bike and electric vehicle servicing to on‑demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
About the role
This is a pivotal moment for our CRM function, offering you the chance to make a real impact and help shape the future of our automation programme. Halfords operates a highly sophisticated automated communications ecosystem that supports both Halfords Motoring Club members and non‑members. While email is at its core, the programme also spans web personalisation, social channels, SMS and direct mail to deliver a truly omnichannel customer experience. In this role, you’ll be responsible for developing and enhancing this programme through advanced targeting and personalisation, driving stronger customer engagement and maximising Customer Lifetime Value (LTV).
Key responsibilities
- Develop and enhance the CRM automation programme across all customer groups, starting with email and expanding into SMS, direct mail, online personalisation, paid search and social in partnership with key internal teams.
- Design, build and launch new automated journeys informed by customer insight and data, exploring creative opportunities through CRM design tools.
- Collaborate with the creative agency to ensure all emails meet accessibility standards, follow brand guidelines and deliver engaging, relevant messaging.
- Optimise the communication strategy for Motoring Club members and non‑members to improve engagement and programme performance.
- Represent the Automation team across the business, leading projects and championing CRM best practice.
- Leverage data models, segmentation and personalisation to deliver dynamic, targeted campaigns, supported by structured test‑and‑learn activity.
- Monitor and analyse campaign performance at weekly, periodic and total programme levels, providing actionable, insight‑driven recommendations.
- Manage relationships with external partners, support transformation and data integration initiatives, oversee budget adherence, review competitor activity, contribute to wider CRM projects and develop expertise as a superuser of all CRM systems.
About you
- Proven experience in a similar CRM or marketing automation role.
- Strong expertise in email automation and optimisation.
- Experience within a retail environment is highly desirable.
- Skilled in personalisation techniques across multiple channels, with solid knowledge of HTML and email creative best practice.
- Hands‑on experience using Email Service Providers (e.g., Cheetah Digital Marketing Suite) and familiarity with tools such as Apteco FastStats (Orbit) and PeopleStage is highly desirable.
- Exceptional attention to detail, taking full ownership of accuracy and quality, supported by strong organisational skills to manage multiple projects simultaneously.
- Confident communicator with strong copywriting ability, able to work assertively and collaboratively with internal stakeholders and external agencies.
- Strong analytical capability, comfortable interpreting customer and campaign data, applying segmentation, and making fact‑based decisions.
- Good understanding of databases and logic, paired with strong problem‑solving skills and a proactive, results‑driven mindset.
- Customer‑obsessed team player with a can‑do attitude, thriving in a fast‑paced environment and understanding how CRM fits within broader marketing and business strategy.
Benefits and Perks
- A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development.
- We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience.
- We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.
Senior CRM Executive - Automation in England employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - Automation in England
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Halfords on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or examples of your CRM work, bring them along to interviews. It’s a great way to demonstrate your expertise and creativity in real-time.
✨Tip Number 3
Prepare for the interview by diving deep into Halfords’ CRM strategies. Familiarise yourself with their current campaigns and think about how you could enhance them. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Senior CRM Executive - Automation in England
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for CRM and automation shine through. We want to see how your passion aligns with our mission at Halfords to inspire a lifetime of motoring and cycling.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM or marketing automation. We’re looking for specific examples that demonstrate your skills in email automation, personalisation techniques, and your ability to drive customer engagement.
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Halfords.
How to prepare for a job interview at Halfords Group PLC
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM automation principles and tools. Familiarise yourself with email automation, personalisation techniques, and any specific platforms mentioned in the job description, like Cheetah Digital or Apteco FastStats. This will show your potential employer that you’re not just a candidate, but a knowledgeable asset.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of campaigns you've monitored and optimised, and be ready to explain how you interpreted the results. This will demonstrate your analytical capability and your understanding of how to maximise Customer Lifetime Value (LTV).
✨Emphasise Collaboration
Since this role involves working with various internal teams and external agencies, highlight your experience in collaborative projects. Share specific instances where you’ve successfully partnered with others to achieve a common goal, especially in a retail environment. This will illustrate your ability to work effectively within a team.
✨Prepare for Creative Problem-Solving
Think of examples where you’ve had to solve problems creatively, particularly in relation to CRM strategies. Be ready to discuss how you’ve designed and launched automated journeys based on customer insights. This will showcase your proactive mindset and your ability to think outside the box, which is crucial for this role.