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For Companies At a Glance
- Tasks: Drive new business by engaging corporate clients and managing the full sales cycle.
- Company: Join Halfords, a leader in motoring and cycling innovation.
- Benefits: Up to ÂŁ38,000 salary, car, bonus, hybrid working, and employee discounts.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: Experience in B2B sales, cold outreach, and strong communication skills.
- Other info: Supportive team culture with a focus on personal and professional growth.
The predicted salary is between 32000 - 42000 ÂŁ per year.
About us
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
This is a predominantly field-based position but requires presence on site at our Redditch office 1 day per week.
The role
This is an exciting opportunity to join Halfords in a New Business Sales Manager role, with a strong focus on new business development and lead generation. You’ll be responsible for identifying, engaging and winning large corporate clients, opening doors with senior decision-makers and converting cold prospects into long‑term customers. Working closely with the Senior Sales & Account Manager, you’ll support sales strategy and play a key role in driving B2B revenue growth.
Day to day, you’ll be heavily focused on cold prospecting and outbound activity, including cold calling, networking and client visits. You’ll deliver persuasive presentations both in person and online, manage opportunities through the full sales cycle, and keep your pipeline and CRM fully up to date. Working to clear KPIs and targets, you’ll bring energy, structure and momentum to new business activity across the team. You’ll enjoy this role if you’re motivated by winning new business and thrive in a fast‑paced, target‑driven environment. You’ll have the autonomy to make the role your own, the support of a close‑knit team, and clear opportunities to develop your career. If you’re commercially minded, resilient and excited by the challenge of building something and making a visible impact, this role will suit you well.
Key responsibilities
- Generate new business through proactive prospecting, cold calling, outbound outreach, networking, and client visits
- Build and manage a strong pipeline of new opportunities, keeping CRM systems accurate and up to date
- Own the full sales cycle from initial contact through to close for large corporate clients
- Deliver engaging sales presentations and proposals, both in person and online
- Work to defined KPIs and sales targets, with a clear focus on new customer acquisition
- Support the Senior Sales & Account Manager with sales strategies, campaigns, and acquisition plans
- Identify and pursue new routes to market and growth opportunities
- Maintain strong internal relationships to support deal progression and delivery
- Provide limited account management where required, without detracting from new business focus
About you
- Proven experience in B2B sales with a strong track record in cold outreach, lead generation, and winning new business
- Comfortable prospecting and engaging senior decision‑makers through phone, email, and face‑to‑face meetings
- Confident presenter, able to clearly communicate value and influence clients both in person and online
- Commercially minded, with the ability to understand client needs and convert opportunities into revenue
- Highly motivated, resilient, and driven by targets, KPIs, and measurable success
- Strong organisational and administrative skills, with experience using CRM systems to manage pipelines
- Self‑starter who enjoys autonomy and takes ownership of performance and results
- Collaborative team player, willing to support wider sales strategy and growth initiatives
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. We offer hybrid working with a blend of working in our Support Centre and from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
Business Development Sales Manager employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Sales Manager
✨Tip Number 1
Get your networking game on! Attend industry events, join relevant online groups, and connect with people in the business development space. You never know who might have a lead or a tip that could land you that dream job.
✨Tip Number 2
Practice your pitch! Whether it’s for a cold call or a face-to-face meeting, being able to clearly communicate your value is key. Role-play with a friend or record yourself to refine your delivery and boost your confidence.
✨Tip Number 3
Stay organised with your leads! Use a CRM system to keep track of your prospects and follow-ups. This will not only help you manage your pipeline but also show potential employers that you’re serious about your sales process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Halfords.
We think you need these skills to ace Business Development Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Sales Manager role. Highlight your B2B sales experience, especially in cold outreach and lead generation. We want to see how your skills align with our mission at Halfords!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're excited about this role and how you can contribute to our team. Be sure to mention your experience with senior decision-makers and your approach to winning new business.
Showcase Your Achievements: When detailing your past roles, focus on your achievements. Use numbers and specific examples to demonstrate how you've met or exceeded targets. We love seeing candidates who are driven by measurable success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the Halfords family!
How to prepare for a job interview at Halfords Group PLC
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific KPIs you've hit in previous roles, especially in B2B sales. This shows you understand the importance of targets and can back up your claims with solid evidence.
✨Master the Art of Cold Calling
Since this role involves a lot of cold outreach, practice your pitch! Prepare for common objections and think about how you can turn them into opportunities. Role-playing with a friend can help you feel more confident and articulate during the actual interview.
✨Engage with the Company’s Mission
Halfords is all about inspiring a lifetime of motoring and cycling. Familiarise yourself with their products and services, and think about how your experience aligns with their mission. Showing genuine interest in the company will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific sales situations, like converting a cold lead or managing a challenging client. Use the STAR method (Situation, Task, Action, Result) to structure your answers, demonstrating your problem-solving skills and sales acumen.
