Brand Campaign Manager

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

We’re looking for a Brand Campaign Manager to join our Brand and Content team at a busy yet super exciting time for the Halfords brand. This role is responsible for delivering brand communications across all customer touchpoints, helping to develop and execute creative content and campaigns across the Halfords Group. You’ll oversee activity across advertising, digital, in-store, social and own-brand channels, working collaboratively with channel, digital and central marketing teams to ensure all creative is on-brand, best-in-class, consistent and optimised. You’ll also work closely with multiple agencies and internal stakeholders to ensure creative outputs deliver against customer, brand and commercial objectives.

Key responsibilities:

• Deliver integrated brand communications across all customer touchpoints, including advertising, content, social, in-store and online.
• Champion and protect the brand, ensuring all creative is customer-led, consistent, compelling and aligned with brand guidelines, values and tone of voice.
• Collaborate cross-functionally with Planning, Marketing, Creative, Content and Channel teams to implement campaigns across paid, owned and earned media.
• Lead the integration of creative across channels, including digital, email, in-store and advertising, ensuring seamless end-to-end delivery.
• Manage key campaigns through robust processes, including briefing, approvals, ad tracking, insight-led optimisation and budget management.
• Build strong relationships with internal stakeholders, agencies and media partners to deliver high-quality outputs and maximise value.

About you:

• Strategic and creative thinker with a strong understanding of end-to-end creative processes, gained through close collaboration with creative teams.
• Confident decision-maker with a clear creative point of view, able to shape, challenge and communicate ideas effectively with stakeholders and agency partners.
• Proven experience leading and delivering hands-on traditional and digital campaigns, ideally across multiple channels in a retail environment.
• Highly organised and detail-oriented, able to manage multiple projects simultaneously while taking full ownership for accuracy and quality.
• Strong communicator with excellent creative, copywriting and stakeholder management skills, able to influence and collaborate across all levels of the business.
• Customer-obsessed and curious, passionate about delivering the right message, at the right time, through the right content working collaboratively as part of a high-performing team.

We offer a fair and competitive salary evaluated against market data, an annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations. We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.