Senior Finance Business Partner - Marketing & Loyalty in Birmingham
Senior Finance Business Partner - Marketing & Loyalty

Senior Finance Business Partner - Marketing & Loyalty in Birmingham

Birmingham Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Provide strategic financial analysis and guidance to marketing and loyalty teams.
  • Company: Join Halfords, a leader in motoring and cycling innovation.
  • Benefits: Competitive salary, hybrid working, employee discounts, and personal development support.
  • Why this job: Make a real impact in a dynamic environment while shaping financial strategies.
  • Qualifications: Qualified accountant with experience in fast-paced marketing finance roles.
  • Other info: Inclusive workplace with strong focus on wellbeing and career growth.

The predicted salary is between 43200 - 72000 £ per year.

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e‐bike and electric vehicle servicing to on‐demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you're willing to get stuck in, you'll love it here too. So put yourself at the heart of a dynamic, fast‐paced working environment where expertise and focus take people far.

We're looking for a Senior Finance Business Partner to join our dynamic Finance team. In this high‐impact role, you'll work closely with senior leaders within our Marketing and Loyalty teams to provide insightful financial analysis and strategic guidance that drives performance and supports key decision‐making.

You'll operate as a trusted advisor to senior stakeholders, translating complex data into clear, actionable insight. With loyalty and marketing investment forming a key part of the role, you'll help shape how we measure effectiveness, evaluate trials and tests, and ensure spend delivers tangible commercial and customer outcomes. This is a role for someone confident operating in ambiguity, able to challenge constructively and drive value in complex, fast‐moving environments.

As Halfords continues to evolve, this role offers a genuine opportunity to make a lasting impact. With significant change underway across Finance and the wider business, you'll help redefine how finance partners with marketing and commercial teams, influencing strategy, improving decision‐making and shaping future ways of working in an organisation committed to positive transformation.

Key responsibilities
  • Act as a trusted Senior Finance Business Partner to key senior stakeholders, providing strategic and operational financial support.
  • Deliver first‐class business partnering across various functions, building strong relationships and influencing decision‐making at all levels.
  • Lead and develop a small team of finance professionals, including prioritising workload, setting aligned objectives, and supporting their ongoing growth and performance.
  • Take ownership of controllable cost management across relevant business areas, ensuring accurate month‐end reporting, strong financial governance, and effective cost control.
  • Lead the planning and delivery of annual budgets and quarterly forecasts, identifying risks and opportunities, and ensuring alignment with wider business strategies.
  • Monitor business performance through regular KPI reviews, providing actionable insights and highlighting areas for improvement.
  • Conduct rigorous financial evaluations of trials, tests, and business initiatives, using both financial and non‐financial metrics to deliver clear recommendations.
  • Support investment decisions through the preparation of business cases and appraisals and ensure effective tracking of capital and operational expenditure for key strategic initiatives.
About you
  • Qualified accountant (ACCA, CIMA, ACA or equivalent).
  • Experience in a fast‐paced environment, partnering closely with Marketing functions.
  • Demonstrated success in a senior commercial finance or business partnering role, with a strong track record of delivering impact and driving performance.
  • Excellent communication and presentation skills, with the confidence and credibility to influence and challenge stakeholders at all levels.
  • A proactive, results‐oriented mindset with strong resilience, adaptability, and a commitment to continuous improvement.
  • Strong analytical skills with the ability to interpret complex and high‐volume data to deliver meaningful insight and support decision‐making.
  • Experience in leading and developing high‐performing teams is desirable, with a passion for mentoring others and fostering growth within the team.

A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.

Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

We offer hybrid working with a blend of working in our Support Centre and from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services.

Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.

Senior Finance Business Partner - Marketing & Loyalty in Birmingham employer: Halfords Group PLC

At Halfords, we pride ourselves on being an excellent employer, offering a dynamic and inclusive work culture that fosters personal and professional growth. Our Redditch Support Centre is at the heart of our operations, providing employees with the opportunity to collaborate closely with senior leaders and make a meaningful impact in a fast-paced environment. With competitive salaries, hybrid working options, and a strong commitment to employee wellbeing, we ensure that our team members are supported and valued as they drive innovation in the retail sector.
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Contact Detail:

Halfords Group PLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Finance Business Partner - Marketing & Loyalty in Birmingham

Network Like a Pro

Get out there and connect with people in the finance and marketing sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors that a CV just can’t.

Ace the Interview

Prepare for your interviews by researching Halfords and understanding their mission and values. Think about how your experience aligns with their goals, especially in marketing and loyalty. Practice common interview questions and have your own ready to show your interest.

Showcase Your Skills

During interviews, don’t just talk about your past roles; bring examples of how you’ve driven performance and influenced decision-making. Use data to back up your claims and demonstrate your analytical skills—this is key for a Senior Finance Business Partner.

Follow Up

After your interview, send a quick thank-you email to express your appreciation for the opportunity. This not only shows your enthusiasm but also keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the role!

We think you need these skills to ace Senior Finance Business Partner - Marketing & Loyalty in Birmingham

Financial Analysis
Strategic Guidance
Business Partnering
Stakeholder Management
Cost Management
Budgeting
Forecasting
KPI Monitoring
Data Interpretation
Communication Skills
Team Leadership
Mentoring
Adaptability
Results-Oriented Mindset
Continuous Improvement

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Senior Finance Business Partner role. Highlight your experience in finance, especially any work with marketing functions, and showcase how you've driven performance in previous roles.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific examples of how you've influenced decision-making and provided strategic financial support in the past.

Showcase Your Analytical Skills: Since this role involves interpreting complex data, be sure to highlight your analytical skills. Provide examples of how you've used data to deliver actionable insights and improve business performance.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of your progress!

How to prepare for a job interview at Halfords Group PLC

Know Your Numbers

As a Senior Finance Business Partner, you'll need to demonstrate your financial acumen. Brush up on key financial metrics relevant to marketing and loyalty investments. Be ready to discuss how you’ve used data to influence decisions in previous roles.

Build Relationships

This role requires strong collaboration with senior stakeholders. Think about examples where you've successfully partnered with marketing teams or other departments. Highlight your ability to build trust and influence decision-making through effective communication.

Prepare for Ambiguity

The job description mentions operating in ambiguity. Prepare to discuss situations where you've navigated uncertainty and provided clarity. Share how you approach complex problems and turn them into actionable insights that drive performance.

Showcase Leadership Skills

You'll be leading a small team, so be ready to talk about your leadership style. Discuss how you've mentored others and fostered growth within your team. Provide examples of how you've prioritised workloads and supported team members in achieving their objectives.

Senior Finance Business Partner - Marketing & Loyalty in Birmingham
Halfords Group PLC
Location: Birmingham
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  • Senior Finance Business Partner - Marketing & Loyalty in Birmingham

    Birmingham
    Full-Time
    43200 - 72000 £ / year (est.)
  • H

    Halfords Group PLC

    5000+
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