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- Tasks: Develop and optimise digital experiences through hands-on coding and A/B testing.
- Company: Join Halfords, a leader in motoring and cycling innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and generous leave policies.
- Why this job: Make a real impact on customer experience while growing your tech skills.
- Qualifications: Experience in front-end development and a passion for problem-solving.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 28000 - 42000 £ per year.
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far. Halfords operates a hybrid working policy – this position will be based 2 days per week at our support centre in Redditch, West Midlands.
As a Digital Front-End Developer within our Optimisation team, you’ll play a key role in improving the customer experience through hands-on development and experimentation. This is a genuinely technical role, focused on writing and manipulating production-quality code to deliver A/B tests, performance improvements, and user experience enhancements across our digital platforms. Working alongside two other optimisation developers, you’ll help shape how we test, learn, and optimise at pace.
You’ll spend your time building and modifying experiments within our CRO tooling, occasionally developing features from scratch, and ensuring everything we ship is fast, accessible, and robust. From interpreting briefs and translating requirements into clean code, to running QA, accessibility checks, and performance reviews, you’ll own work end to end. You’ll collaborate closely with non-technical stakeholders across Product, UX, and the wider Digital team, confidently explaining technical decisions and constructively challenging requirements where needed.
This role offers huge variety and learning opportunity, where no two tickets are the same. Some will be small refinements, others full builds, and you’ll gain exposure to external agencies, senior third-party developers, and specialist optimisation partners. If you enjoy solving problems, working across disciplines, and seeing the direct commercial impact of your work through testing and data, this is a role where you can genuinely make a difference and continue to grow your technical capability.
Key responsibilities- Build, modify, and deploy A/B tests using our CRO platform (Webtrends Optimize), working directly with production-quality code
- Translate briefs and business requirements into robust, scalable technical solutions, challenging assumptions where needed
- Own the end-to-end delivery of optimisation work, from development through QA, deployment, and post-launch checks
- Conduct site speed and performance checks, optimising for Core Web Vitals and overall user experience
- Resolve development tickets from across the business using Jira, managing multiple priorities in a fast-paced environment
- Carry out QA testing, peer code reviews, and P2P feedback to maintain high development standards
- Collaborate closely with UX, Product, Digital, and IT teams to ensure work aligns with brand, design, and technical guidelines
- Contribute to continuous improvement through experimentation, knowledge sharing, and extra-curricular development projects
- Proven experience as a hands-on Front-End Developer, CRO Developer, or similar role, working directly with production code
- Comfortable working with QA, accessibility, and performance testing tools, with a strong attention to detail and quality
- Confident communicator who can work effectively with non-technical stakeholders, clearly explaining technical solutions and constructively pushing back when needed
- Naturally curious and proactive, with a problem-solving mindset and a desire to continuously improve how things are built and delivered
- Able to manage multiple priorities in a fast-paced environment, balancing speed with best practice
- Collaborative team player who enjoys knowledge sharing, peer reviews, and learning from others—both internally and with external agency partners
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave. Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working with a blend of working in our Support Centre and from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Digital Front End Developer - Optimisation in Birmingham employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Front End Developer - Optimisation in Birmingham
✨Tip Number 1
Get your networking game on! Reach out to current employees at Halfords or in the digital development space. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any A/B tests or optimisation projects you've done. This will help you stand out and demonstrate your hands-on experience directly to the hiring team.
✨Tip Number 3
Prepare for the interview by brushing up on your technical knowledge and problem-solving skills. Be ready to discuss how you've tackled challenges in previous roles, especially around performance improvements and user experience enhancements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Halfords team.
We think you need these skills to ace Digital Front End Developer - Optimisation in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital development shine through! We want to see how excited you are about optimising user experiences and improving performance. Share any personal projects or experiences that highlight your passion.
Tailor Your Application: Make sure to customise your application to fit the role of Digital Front-End Developer. Highlight your experience with A/B testing, coding, and collaboration with non-technical teams. We love seeing how your skills align with what we do at Halfords!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to explain your technical skills and experiences. Remember, we’re looking for someone who can communicate effectively with both techies and non-techies alike!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Halfords!
How to prepare for a job interview at Halfords Group PLC
✨Know Your Code
As a Digital Front-End Developer, you'll need to demonstrate your coding skills. Brush up on the languages and frameworks mentioned in the job description. Be ready to discuss your past projects and how you approached coding challenges.
✨Understand A/B Testing
Since this role involves A/B testing, make sure you understand the principles behind it. Prepare to explain how you've implemented tests in the past and the impact they had on user experience. This shows you're not just a coder but someone who thinks about the end-user.
✨Communicate Clearly
You'll be working with non-technical stakeholders, so practice explaining technical concepts in simple terms. Think of examples where you've successfully communicated complex ideas to a non-technical audience. This will highlight your collaborative spirit.
✨Show Your Curiosity
Halfords values a proactive mindset. Be prepared to discuss how you stay updated with industry trends and technologies. Share any personal projects or learning experiences that showcase your passion for continuous improvement and problem-solving.
