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- Tasks: Drive new business by engaging corporate clients and managing the full sales cycle.
- Company: Join Halfords, a leader in motoring and cycling innovation.
- Benefits: Up to £38,000 salary, car, bonus, hybrid working, and employee discounts.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: Experience in B2B sales, cold outreach, and strong presentation skills.
- Other info: Supportive team culture with a focus on personal and professional growth.
The predicted salary is between 32000 - 42000 £ per year.
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
This is a predominantly field-based position but requires presence on site at our Redditch office 1 day per week.
This is an exciting opportunity to join Halfords in a New Business Sales Manager role, with a strong focus on new business development and lead generation. You will be responsible for identifying, engaging and winning large corporate clients, opening doors with senior decision-makers and converting cold prospects into long-term customers. Working closely with the Senior Sales & Account Manager, you will support sales strategy and play a key role in driving B2B revenue growth.
Day to day, you will be heavily focused on cold prospecting and outbound activity, including cold calling, networking and client visits. You will deliver persuasive presentations both in person and online, manage opportunities through the full sales cycle, and keep your pipeline and CRM fully up to date. Working to clear KPIs and targets, you will bring energy, structure and momentum to new business activity across the team.
You will enjoy this role if you are motivated by winning new business and thrive in a fast-paced, target-driven environment. You will have the autonomy to make the role your own, the support of a close-knit team, and clear opportunities to develop your career. If you are commercially minded, resilient and excited by the challenge of building something and making a visible impact, this role will suit you well.
Key responsibilities:- Generate new business through proactive prospecting, cold calling, outbound outreach, networking, and client visits
- Build and manage a strong pipeline of new opportunities, keeping CRM systems accurate and up to date
- Own the full sales cycle from initial contact through to close for large corporate clients
- Deliver engaging sales presentations and proposals, both in person and online
- Work to defined KPIs and sales targets, with a clear focus on new customer acquisition
- Support the Senior Sales & Account Manager with sales strategies, campaigns, and acquisition plans
- Identify and pursue new routes to market and growth opportunities
- Maintain strong internal relationships to support deal progression and delivery
- Provide limited account management where required, without detracting from new business focus
- Proven experience in B2B sales with a strong track record in cold outreach, lead generation, and winning new business
- Comfortable prospecting and engaging senior decision-makers through phone, email, and face-to-face meetings
- Confident presenter, able to clearly communicate value and influence clients both in person and online
- Commercially minded, with the ability to understand client needs and convert opportunities into revenue
- Highly motivated, resilient, and driven by targets, KPIs, and measurable success
- Strong organisational and administrative skills, with experience using CRM systems to manage pipelines
- Self-starter who enjoys autonomy and takes ownership of performance and results
- Collaborative team player, willing to support wider sales strategy and growth initiatives
A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
We offer hybrid working with a blend of working in our Support Centre and from home. You will have access to a wealth of employee discounts across the Halfords suite of products and services. Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We are an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
Business Development Sales Manager in Birmingham employer: Halfords Group PLC
Contact Detail:
Halfords Group PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Sales Manager in Birmingham
✨Tip Number 1
Get your networking game on! Attend industry events, join relevant online groups, and connect with people in the business development space. You never know who might have a lead or a referral for you!
✨Tip Number 2
Practice your pitch! Whether it’s in person or over a video call, being able to clearly communicate your value proposition is key. Make sure you can confidently present how you can help potential clients.
✨Tip Number 3
Stay organised with your outreach. Use a CRM system to keep track of your prospects and follow-ups. This will help you manage your pipeline effectively and ensure no opportunity slips through the cracks.
✨Tip Number 4
Don’t hesitate to apply through our website! We’re all about finding the right fit, so even if you don’t tick every box, we want to hear from you. Your unique experiences could be just what we need!
We think you need these skills to ace Business Development Sales Manager in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about the opportunity to drive new business and make an impact at Halfords.
Tailor Your CV: Make sure your CV is tailored to highlight your B2B sales experience and any success you've had with cold outreach. We love seeing specific examples of how you've generated leads and closed deals in the past!
Be Clear and Concise: Keep your application clear and to the point. We appreciate straightforward communication, so make sure you get your key points across without unnecessary fluff. Remember, we’re looking for someone who can communicate effectively with clients!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Halfords!
How to prepare for a job interview at Halfords Group PLC
✨Know Your Stuff
Before the interview, dive deep into Halfords' mission and values. Understand their focus on customer-driven innovation and how they support motoring and cycling. This knowledge will help you connect your experience in B2B sales to their goals.
✨Showcase Your Sales Skills
Prepare specific examples of your success in cold outreach and lead generation. Be ready to discuss how you've engaged senior decision-makers and converted prospects into long-term clients. Use metrics to highlight your achievements!
✨Practice Your Pitch
Since you'll be delivering presentations, practice makes perfect! Rehearse your sales pitch and ensure you can clearly communicate value. Whether it's in person or online, being confident and engaging is key to winning over your audience.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their sales strategies or how they measure success in new business development. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
