At a Glance
- Tasks: Lead innovative marketing strategies for Sensodyne, driving impactful global campaigns.
- Company: Join Haleon, a purpose-driven consumer health company with a trusted brand portfolio.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on sustainability and inclusion.
- Why this job: Make a real impact on global health by shaping innovative consumer experiences.
- Qualifications: Experience in managing innovation projects and crafting compelling marketing toolkits.
The predicted salary is between 51750 - 63250 £ per year.
The Senior Global Marketing Manager, Sensodyne Innovation is a critical role on the team reporting into the Global Marketing Director, Innovation and is responsible for end-to-end innovation – from strategy development, insight identification, concept development, toolkit creation, full marketing mix programme and launch activation. We expect you to have a deep understanding of the consumer, capable of aligning global interests while effectively accommodating local market nuances and consequently supporting growth for globally and for the 6 Haleon Operating Units (Regions).
Role Responsibilities
- Deliver best-in-class, irresistible innovation programmes that bring to consumers our superior science in meaningful ways, achieving the innovation sales targets.
- Drive end-to-end innovation, managing pipeline development from concept generation to creation of fully adaptable toolkits for Operating Units, including shopper activation.
- Contribute to delivering focused and meaningful global programmes covering all aspects of innovation including (1) differentiated channel pack architecture, (2) commercial innovation supporting pricing and promotion strategies, (3) superior and differentiated claims roadmap.
- Think beyond products into experiences and services.
- Contribute to the continuous optimisation of innovation plans and portfolio, proactively identifying opportunities to enhance delivery of toolkits and content to win across customers and channels.
- Support development of innovation guardrails & thresholds to enable innovation pipeline governance.
- Support the development and drive implement of sustainability plans within innovation priorities.
Basic Qualifications
- Proven experience in managing and driving innovation projects, including growth opportunity identification, product development, and asset creation.
- Demonstrated ability to lead the development of new concepts and/or claims derived from robust consumer insights and data.
- Expertise in crafting impactful toolkits and communications that leverage consumer insights and are deeply anchored in the brand equity.
- Proven ability in developing integrated digital campaigns across paid/owned/earned with strong results.
- Demonstrated ability to manage complex projects with successful outcomes, within a matrix organisation. This role has a global remit so applicants should be able to demonstrate an equal level of experience / expertise.
Senior Global Marketing Manager - Sensodyne Innovations in Weybridge employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic field of Oral Health. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive environment where your contributions directly impact consumer insights and brand excellence. Located in a vibrant area, our team enjoys a work-life balance that encourages creativity and forward-thinking in the realm of digital and AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Marketing Manager - Sensodyne Innovations in Weybridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Global Marketing Manager - Sensodyne Innovations in Weybridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
