At a Glance
- Tasks: Drive brand growth by analysing consumer insights and market trends.
- Company: Join Haleon, a leader in oral health with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic role with opportunities for innovation and career advancement.
- Why this job: Make a real impact on global brands while working with diverse teams.
- Qualifications: Experience in FMCG insights and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
As the Global Oral Health Consumer Business Insights & Analytics Associate, you are responsible for contributing to brand strategy and driving business growth by providing deep understanding of consumers, experts, markets, and competitive landscapes. Your work ensures consumer perspectives are embedded in every stage of the brand’s lifecycle, guiding decision‑making, inspiring impactful marketing, and supporting the continuous measurement and optimisation of brand performance on a global scale.
Role Responsibilities
- Work with the cross‑functional brand team to create a learning and insights roadmap for Oral Health identifying growth opportunities and strategies.
- Deliver comprehensive brand insights (incl. consumer, expert, market, and competitive) to inform where to compete and how to win opportunities.
- Contribute to key brand foundations, incl. brand purpose, positioning, architecture and brand language, leveraging an effective and agile learning toolkit.
- Ensure creative executions are grounded in data, culturally relevant across markets, and aligned with brand purpose and positioning to drive emotional connection and commercial impact.
- Contribute to Global brand innovation by designing concept evaluation and testing for claims, comms and commercial assets based on deep understanding of consumer & customer needs, and evaluating success of in‑market launches for future roll‑out optimisation.
- Contribute to robust tracking and learning frameworks to measure brand health, campaign effectiveness, and innovation performance.
- Contribute to primary and secondary market research projects, ensuring methodological rigour and business relevance.
- Translate complex data and analytical findings into clear, compelling, and actionable narratives.
- Proactively collect feedback on insights provided, ensuring an iterative process to make sure all insights are relevant and trusted.
Basic Qualifications
- Proven track record in global FMCG / Oral Health Insights & analytics roles, focused on foundational consumer learnings and developing strong brand foundations and winning creative campaigns and innovations.
- Hands‑on experience with relevant consumer learning and testing methodologies and a track record of successful experimentation and implementation of new, innovative tools & approaches.
- Strong business acumen with proven history of translating findings into actionable recommendations with business value attached to them.
- Ability to work independently in a high‑paced, highly‑matrixed organization and deliver multiple priorities under tight timelines with rigor and quality.
- Has strong planning & organisation skills.
Preferred Qualifications
- Familiarity with statistical software (e.g. SPSS, R, Python) or data visualisation tools (e.g. Power BI, Tableau).
- Proven ability to collaborate effectively with, and influence, diverse teams across different functions and markets, fostering a shared understanding of future opportunities.
- Experience in leading projects and/or managing external agency relationships.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
Global Oral Health Insights Associate in Weybridge employer: Haleon
Haleon is an exceptional employer that prioritises employee growth and inclusivity, fostering a culture where diverse perspectives are valued. As a Global Oral Health Insights Associate, you will have the opportunity to work in a dynamic environment that encourages innovation and collaboration, while contributing to meaningful brand strategies that impact consumers worldwide. With a commitment to professional development and a supportive atmosphere, Haleon stands out as a place where your insights can drive real change in oral health.
StudySmarter Expert Advice🤫
We think this is how you could land Global Oral Health Insights Associate in Weybridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Oral Health Insights Associate in Weybridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
