Senior Customer Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As a Senior Customer Marketing Manager you will lead and deliver insight led customer activation plans within a specific retailer across all the Haleon brands and categories. You will influence and utilise the Haleon Shopper Marketing Strategy to drive innovative and differentiated plans that align to the retailer strategies to drive maximum engagement and disruption with their shoppers.

You will use shopper insight to develop and implement high-impact, differentiated, multi-channel shopper plans aligned to category, brand and retailer strategies and you will be the lead customer facing contact for the brand, working closely with the MFT (shopper manager/sales manager/brand manager) to translate brand and shopper objectives into clear retailer specific activation plans.

You will also work to influence the internal shopper marketing strategy to ensure your retailers strategy is integral in its creation, and naturally will work closely with creative, strategic and retailer media agencies to develop bespoke campaigns with clear objectives to enable post campaign evaluations to inform future activation spend

Key responsibilities

• Leading the overarching Customer Marketing Engagement Strategy aligned to your specific retailer

• Leading the multichannel activation strategy for our Haleon Healthcare brands

• Leading Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)

• Developing strong collaborative and powerful relationships both internally and externally to influence and drive really optimize the most impactful and effective shopper solution.

• Developing creative campaigns that help drive our the Haleon Health Inclusivity agenda

• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and gm%

• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market

• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints

• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required

• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.

• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Qualifications and skills

• Experience working with trade marketing shopper and delivering shopper execution

• Experience in collaborating on retailer lead and partnership campaigns

• Experienced with creating and executing shopper activations and partnering with external creative and media agencies

• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally

• Sound Data analysis and commercial understanding

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We\’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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