At a Glance
- Tasks: Translate employer brand strategy into engaging content and manage the careers site.
- Company: Join Haleon, a company committed to diversity and inclusion.
- Benefits: Enjoy a collaborative work environment with opportunities for growth.
- Other info: Be part of a team that values diverse perspectives and fosters belonging.
- Why this job: Make a real impact on how we present our brand to the world.
- Qualifications: Experience in communications and strong storytelling skills required.
The predicted salary is between 50000 - 65000 £ per year.
Manager, Employer Brand supports the delivery and application of Haleon’s employer brand, ensuring frameworks, content and channels are consistently and effectively maintained. Siting within Corporate Affairs and in close partnership with HR and Recruitment Marketing, this role focuses on translating employer brand strategy into practical outputs – including content, guidance and core employer brand channels, such as the careers site. This role also works hand in hand with Internal and External Communications teams to support consistent application of employer brand across employee and external channels. The role supports the definition and application of employer brand, while Recruitment Marketing is responsible for campaign execution and hiring outcomes.
Role and Responsibilities
- Translate employer brand strategy into clear, practical content and materials for use across the organisation, ensuring consistency of tone, messaging and storytelling.
- Provide input into templates and hiring materials (owned by Recruitment Marketing) to ensure alignment with employer brand standards.
- Partner with Internal Communications on alignment of employer brand content with internal messaging and priorities.
- Support External Communications with employer brand content where relevant to corporate storytelling.
- Manage and maintain the careers page, in collaboration with Global External Communications as owners of the PLC site and Recruitment Marketing as primary users, ensuring it is up to date, engaging and aligned with our employer brand narrative.
- Support development of careers site structure and user experience from a brand perspective.
- Maintain employer brand presence on platforms such as Glassdoor.
- Monitor feedback and inform strategic decision making.
- Coordinate with External Communications on content planning and timing where employer brand activity intersects with corporate campaigns.
- Ensure employer brand content reflects internal priorities and messaging in partnership with Internal Communications.
- Support tracking of employer brand metrics through channels (engagement, perception, content performance).
- Support reporting and analysis.
- Coordinate with Internal and External Communications teams to ensure consistent application of employer brand across channels.
- Work closely with Recruitment Marketing to ensure employer brand is effectively applied in campaigns and hiring materials.
- Provide input on messaging and tone for job ad templates and hiring content.
- Coordinate across functions to support consistent application of employer brand.
Why you?
- Experience in communications, brand or employer brand.
- Strong writing and storytelling skills.
- Good organisational skills and attention to detail.
- Collaborative, with the ability to work with multiple stakeholders.
- Practical, delivery-focused mindset.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
Manager, Employer Brand employer: Haleon
Haleon is an exceptional employer that prioritises a collaborative and inclusive work culture, making it a fantastic place for professionals looking to make a meaningful impact in employer branding. With a strong focus on employee growth opportunities and a commitment to diversity, Haleon ensures that all team members feel valued and empowered to contribute to the company's mission. Located in a vibrant environment, employees benefit from a dynamic atmosphere that fosters creativity and innovation while maintaining a clear alignment with corporate values.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Employer Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Haleon. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've translated brand strategies into engaging content. This will help you stand out during interviews.
✨Tip Number 3
Stay updated on employer branding trends. Being knowledgeable about the latest strategies and tools will show you're passionate and ready to contribute from day one.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you're serious about joining the team.
We think you need these skills to ace Manager, Employer Brand
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who will be reading your application. Tailor your language and examples to resonate with the employer brand at Haleon. Show us that you get what we're about!
Show Off Your Storytelling Skills:This role is all about translating strategies into engaging content. Use your application to demonstrate your storytelling prowess. Share examples of how you've crafted compelling narratives in previous roles – we want to see your creativity shine!
Be Clear and Concise:While we love a good story, clarity is key! Make sure your application is easy to read and straight to the point. Highlight your relevant experience and skills without waffling – we appreciate brevity as much as depth.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining the Haleon team!
How to prepare for a job interview at Haleon
✨Know the Employer Brand Inside Out
Before your interview, dive deep into Haleon's employer brand. Understand their messaging, values, and how they position themselves in the market. This will help you articulate how your skills align with their brand strategy and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
As a Manager, Employer Brand, storytelling is key. Prepare examples of how you've successfully communicated brand narratives in previous roles. Be ready to discuss specific campaigns or content you've created that resonate with audiences, demonstrating your ability to translate strategy into engaging materials.
✨Highlight Your Collaborative Spirit
This role requires working closely with various teams. Be prepared to share experiences where you've effectively collaborated with others, especially in communications or marketing. Emphasise your ability to coordinate across functions and how you’ve ensured consistency in messaging.
✨Prepare for Metrics and Insights Discussion
Understanding how to measure the success of employer branding efforts is crucial. Brush up on key metrics related to engagement and content performance. Be ready to discuss how you've tracked and reported on these metrics in the past, showcasing your analytical skills and practical mindset.
