At a Glance
- Tasks: Lead global media effectiveness initiatives and optimise media strategies using advanced analytics.
- Company: Join Haleon, a forward-thinking company committed to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a team that values diverse perspectives and fosters belonging.
- Why this job: Make a real impact by driving data-driven decisions in a dynamic environment.
- Qualifications: Experience in media effectiveness analytics and strong problem-solving skills required.
The predicted salary is between 60000 - 80000 £ per year.
Leads and manages media effectiveness initiatives, driving operational management and delivery of our global media measurement and optimisation strategies. Leverages analytics to understand business problems, predict outcomes, optimise resources, and provide actionable recommendations.
Responsibilities:
- Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in‑market testing to provide strategic insights and optimise media planning globally.
- Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision‑making.
- Drive a culture of data‑driven decision‑making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation.
- Direct the collection and analysis of key media performance insights and syndicated data from priority markets, ensuring timely and accurate reporting.
- Manage relationships and budget for local syndicated data and analytics services vendors, ensuring best‑in‑class solutions for Haleon.
- Partner with D&T and CBIA and local business reporting teams to leverage business intelligence systems and champion self‑service utilisation of media effectiveness insights within the market.
Qualifications:
- Significant experience applying analytics to answer business questions, predict outcomes, and provide actionable recommendations, specifically within media effectiveness in a fast‑moving consumer goods (FMCG) or consumer packaged goods (CPG) business.
- Expertise in digital attribution, in‑market testing, and other media measurement methodologies.
- Demonstrated experience contributing to departmental planning and setting team priorities.
- Experience developing new approaches and resolving complex issues related to Media Effectiveness for a large organisation.
Equal Opportunities: Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected, ensuring all our employees feel they truly belong.
Senior Global Media Effectiveness Manager in London employer: Haleon
Haleon is an exceptional employer that champions a culture of inclusivity and data-driven decision-making, making it an ideal place for a Senior Global Media Effectiveness Manager. With a strong focus on employee growth and development, we offer unique opportunities to leverage advanced analytics in a dynamic environment, ensuring that your contributions directly impact our global media strategies. Located in a vibrant market, our team thrives on collaboration and innovation, providing a rewarding experience for those passionate about driving media effectiveness.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Media Effectiveness Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Global Media Effectiveness Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
