At a Glance
- Tasks: Lead brand strategy and execute impactful marketing campaigns for a global health company.
- Company: Join Haleon, a purpose-driven consumer health company with a trusted portfolio of brands.
- Benefits: Full-time role with opportunities for growth and a collaborative work environment.
- Other info: Dynamic role with visibility across global teams and exciting career development opportunities.
- Why this job: Make a real difference in everyday health while building a strong corporate brand.
- Qualifications: Experience in brand building, communications, and project management required.
The predicted salary is between 60000 - 80000 £ per year.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Manager, Haleon Brand supports the development and execution of the Haleon brand globally in pursuit of building our internal and external Haleon corporate brand reputation. This includes working on the reputation strategy, campaign and toolkit generation, brand visualization and hero content development.
Sitting within Corporate Affairs and reporting to the Global Head, Corporate and Employer Brand, this role focuses on translating the corporate brand strategy into outputs including content, digital assets and materials, templates and tools. This role requires an individual to work in close collaboration with the full Global Communications team, Government Affairs, Expert Marketing and the broader Haleon Marketing community.
The output of this role is highly visible both internally and externally and as such the incumbent needs to demonstrate the ability to hold themselves and others accountable and to build credibility with a large range of external agencies and internal stakeholders who are pivotal to their success.
Role and Responsibilities- Feeding into creation of the strategic vision and plan for Haleon as a company and a brand
- Creating and executing integrated marketing and/or communication campaigns that build the reputation of the business and the corporate brand
- Providing input into the design of templates that allow for consistent delivery of the Haleon brand globally and cross-functionally
- Working with the wider Global and Local Marketing teams to assess where the Haleon brand can connect initiatives to drive scale or further promote the company reputation
- Partnering with External and Internal Communications on the creation and ongoing evolution of the Haleon company messaging and assets
- Acting as a “brand guardian”, engaging with stakeholders to ensure brand identity compliance and a consistent high degree of quality asset production
- Supporting with the ongoing management, development, and implementation of the company’s global visual identity to ensure it remains fit for purpose, is representative of the business and can be used across all channels
- Implementing content testing and measurement approaches to ensure audience impact
- Inspiring the wider Marketing and Communications organisations around the opportunity presented by the Haleon brand
- Tracking and monitoring of the Corporate Brand key metrics (Reputation, Mentions, Sentiment and LLM monitoring)
- Experience in brand building and communications
- Proven experience of managing a matrix of agencies
- Brand and digital activation experience
- Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation
- Proven strategic influencing skills
- Good organisational skills and attention to detail
Manager, Corporate Brand in London employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic field of Oral Health. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive environment where your contributions directly impact consumer insights and brand excellence. Located in a vibrant area, our team enjoys a work-life balance that encourages creativity and forward-thinking in the realm of digital and AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Corporate Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Corporate Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
