At a Glance
- Tasks: Lead innovative Marketing Mix Modelling projects and drive impactful insights for global teams.
- Company: Join Haleon, a diverse and inclusive company dedicated to consumer health.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous improvement and cross-functional collaboration.
- Why this job: Make a real difference in marketing effectiveness while collaborating with global experts.
- Qualifications: Analytical mindset with experience in business intelligence and project management.
The predicted salary is between 50000 - 65000 £ per year.
As the Investment Effectiveness Programme Manager, you will be a key contributor within the CBIA Performance & Effectiveness team, reporting directly to the Global Investment Effectiveness Director. This role is responsible for the management and continuous innovation of Marketing Mix Modelling (MMM) within the Consumer & Business Insights & Analytics (CBIA) organisation, part of Forge360. You will provide SME guidance to global, OU, and local teams, partner cross‑functionally to ensure successful launch & adoption, facilitate the end‑to‑end process from data discovery to results delivery, and support OU teams in incorporating MMM insights & tools into media & marketing planning.
Role Responsibilities
- Support the end‑to‑end set‑up and delivery of each quarterly cycle of MMMs, including initial engagement & kick‑off (alignment on data requirement, deadlines, owners, model scope), coordinating with modelling vendors & offshore team on resourcing and timelines.
- Support continuous improvement and core programme development, including organising & leading end‑of‑cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements and the ongoing up‑skilling of the vendors & offshore team.
- Drive effectiveness via MMM insights and value‑added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross‑market & brand meta‑analyses, and delivering quarterly reports & newsletter updates.
- Drive MMM uptake and usage via structured capability and training initiatives, including supporting OU & other teams with targeted training on areas such as MMM fundamentals, results, output & tool usage; facilitating cross‑functional learning & knowledge transfer by leading "community of experts" forums and through ad hoc consultancy.
- Drive awareness and change management for the programme. Partner with D&T and Global Marketing Excellence teams as well as with OUs and Category teams – to ensure impact and actionability of results.
Basic Qualifications
- Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM.
- In‑depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
- Hands‑on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis.
- Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills.
Preferred Qualifications
- Experience with syndicated data providers (e.g., Nielsen/Circana/IQVIA) or other vendors for MMM/Price and Promo studies.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
Global Investment Effectiveness Programme Manager in London employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly within the dynamic environment of the Consumer & Business Insights & Analytics team. Employees benefit from comprehensive training initiatives, opportunities for professional growth, and a commitment to inclusivity, ensuring that diverse perspectives are valued. Located in a vibrant setting, Haleon empowers its workforce to drive impactful change through data-driven insights, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Global Investment Effectiveness Programme Manager in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Haleon!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Global Investment Effectiveness Programme Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Haleon, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Haleon
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Haleon’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
