At a Glance
- Tasks: Drive digital media performance and optimise campaigns for eCommerce success.
- Company: Join Haleon, a diverse and inclusive company committed to making a difference.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and development.
- Why this job: Be at the forefront of digital commerce and make a real impact on brand success.
- Qualifications: Strong analytical and communication skills; passion for digital media is a plus.
The predicted salary is between 50000 - 60000 £ per year.
Key Responsibilities
- Delivering across key DComm media objectives.
- Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) with the objective to help deliver Haleon eCommerce business objectives.
- Budget, Process and Planning Ownership.
- Work with DComm agency to understand sufficiency, working with relevant brand and trade teams to continually close gaps based on NS targets.
- Critical Path Management: work with multi‑functional teams to ensure campaigns are optimised taking into consideration needs of both sales and marketing teams.
- Understand the process and requirements of digital media at each stage (going between brand alignment to channel alignment).
- Manage the budget tracking process with rigour, working with agency and finance partners in brand to ensure alignment on investment targets and ROI’s.
- Prepare internal and external presentations to be shared with key stakeholders.
- Management of digital media agency and close alignment with retail agency teams.
- Drive Shopper Activation.
- Collaborate with shopper teams and sales teams to ensure optimised grocery execution.
- Creation and sharing of golden rules for all activation.
- Capability Management across wider Haleon teams.
- Best Practice Sharing and Upskilling: help drive digital engagement across all relevant teams in GBI.
Qualifications and Skills
- Essential – Strong analytical skills and experience with overseeing business reviews.
- Essential – Strong communication skills and ability to lead the audience.
- Essential – Passionate about insights and an ability to deliver compelling justification and category leading projects, both externally and internally.
- Essential – Sense of urgency, responsibility and learning agility.
- Preferred – An interest in the world of digital commerce would be advantageous.
- Preferred – Previous working experience in marketing, digital media, sales, or digital commerce would be a plus.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
GBI DCom Media Manager in London employer: Haleon
Haleon is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and development. As a GBI DCom Media Manager, you will have the opportunity to lead impactful digital commerce initiatives while collaborating with diverse teams in a supportive environment. With a strong commitment to diversity and belonging, Haleon ensures that every employee feels valued and empowered to contribute to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land GBI DCom Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GBI DCom Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
