At a Glance
- Tasks: Lead category growth strategies and shopper engagement across Europe.
- Company: Haleon, a leader in Consumer Healthcare with a focus on innovation.
- Benefits: Competitive salary, travel opportunities, and professional development.
- Other info: Join a collaborative team driving impactful change in consumer healthcare.
- Why this job: Shape the future of shopper strategy in a dynamic European market.
- Qualifications: University degree and significant experience in commercial functions.
The predicted salary is between 60000 - 80000 £ per year.
Role Overview
Category & Shopper Strategy Director – Europe (Senior Leadership) Responsible for shaping and accelerating Haleon’s Customer, Category, Shopper, and Digital Commerce agenda across Europe, driving the development, localisation, and execution of category growth strategies and shopper engagement frameworks.
Key Responsibilities
Lead localisation and execution of Haleon’s category growth strategies across European markets and key regional customers.
Develop category leadership frameworks that drive growth for Haleon brands and customer categories.
Lead generation of shopper insights through the Shopper Science Lab and external partners.
Establish and continuously improve Haleon’s end‑to‑end Shopper Marketing process across Europe.
Adapt global and business unit shopper toolkits to reflect local market realities and shopper needs.
Lead assortment, merchandising, range optimisation, and space management solutions.
Drive Perfect Store and Picture of Success standards across Europe.
Lead Digital Commerce capability development, including Digital Shelf Optimisation, Retail Media, and Omnichannel Shopper Engagement.
Identify and implement emerging tools, AI applications, and analytics capabilities.
Build scalable commercial capability programmes across Category Management, Shopper Marketing, Digital Commerce, and Perfect Store disciplines.
Lead strategic category collaboration sessions with Europe’s key retail and pharmacy customers.
Represent Haleon in senior customer engagements and executive‑level category discussions.
Ensure an annual travel commitment of approximately 25% across Europe.
Qualifications & Experience
Essential: University degree or equivalent commercial experience; significant years in commercial functions within Consumer Healthcare, FMCG, Retail or related sectors.
Strong experience across Category Management, Shopper Marketing, Key
Category & Shopper Strategy Director - Europe in London employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic field of Oral Health. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive environment where your contributions directly impact consumer insights and brand excellence. Located in a vibrant area, our team enjoys a work-life balance that encourages creativity and forward-thinking in the realm of digital and AI solutions.
