At a Glance
- Tasks: Drive brand strategy and collaborate with cross-functional teams to enhance consumer engagement.
- Company: Join Haleon, a purpose-driven consumer health company with a trusted portfolio of brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
- Why this job: Be a champion for consumers and make a real impact on everyday health.
- Qualifications: Passion for brand building and strong problem-solving skills.
The predicted salary is between 54000 - 66000 £ per year.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the Role
The Junior Brand Manager is an individual that has a strong passion for the consumer and a desire to own and relish the power to be a champion for the consumer and the brands. This individual must be able to drive their business with a strong consumer-centric approach, work in close collaboration with the Senior Brand Manager and a variety of cross-functional partners including sales, finance, category development, shopper marketing, digital marketing, operations, medical affairs, regulatory affairs, global colleagues and external agencies to harness the company’s resources to move their brand forward.
Role Responsibilities
- Oversee day-to-day brand administration including P&L oversight, demand planning, consumption forecasting, marketing spend management, & digital commerce and media plan performance tracking.
- Lead market analysis that delivers a strong understanding of the external market and category landscape on the consumer, customer (Retail and Health Care Professional) and competitive fronts while ensuring timely identification of risks and/or opportunities with the development of action plans to address these.
- Partner with Consumer Business Insights & Analytics team to initiate deep human understanding research projects and apply research to support strategic decision-making and tactical implementation as required.
- Manage brand equity through successful deployment and localization of global toolkits for communication and innovation launch campaigns.
- Partner with cross-functional team (including Global Brand Team, Sales, Finance, Regulatory, Medical, Legal, Supply, Digital Marketing, Shopper Marketing, Media & Creative Agencies, etc.) to evaluate, develop, and oversee and activate annual brand plans with excellence.
Skills / Experience
- Passion for the consumer and brand building.
- A strong problem solver with the ability to think both analytically and creatively to effectively drive business objectives.
- Ability to lead, influence, and inspire cross-functional teams through strategy and vision.
- Strong interpersonal and organizational skills to build consensus across functions and levels.
- Excellent verbal and written communication skills with attention to detail.
- Courage, resilience, perseverance, and tenacity to champion initiatives from start-to-end.
- Experience in CPG and/or Consumer Healthcare industries (preferred).
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
GBI Junior Brand Manager employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic field of Oral Health. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive environment where your contributions directly impact consumer insights and brand excellence. Located in a vibrant area, our team enjoys a work-life balance that encourages creativity and forward-thinking in the realm of digital and AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land GBI Junior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GBI Junior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
