At a Glance
- Tasks: Deliver world-class events and engage with key opinion leaders in the health sector.
- Company: Join Haleon, a leader in everyday health with a mission to improve lives.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic role with opportunities for creativity and innovation in health marketing.
- Why this job: Make a real impact by driving health initiatives and connecting with industry experts.
- Qualifications: Experience in event management, project coordination, and stakeholder engagement.
The predicted salary is between 35000 - 45000 £ per year.
Key Responsibilities
- Deliver world‑class events through traditional face‑to‑face engagement as well as virtual forums, including delivery of GB OTC and OH annual events (minimum 4 per annum), Ireland OH events (minimum 2 per annum), and GB & Ireland digital events (webinars & podcasts).
- Support the GBI Expert Marketing Lead in building Expert KOL relationships and developing marketing plans with key associations and KOLs to build the trust and credibility of Haleon.
- Coordinate and lead complex matrix teams made up of local, BU/global, medical and marketing agencies.
- Plan, coordinate and manage events from design through to delivery and after‑action review.
- Leverage the latest technology and audience engagement to drive impact within the industry.
- Manage the event budget and it’s management in line with expectations.
- Work with procurement on event agency selection to maximise execution & impact within budget.
- Work closely with Expert category colleagues and internal functional representatives to drive content through Haleon Health Partner and Haleon Social Media Channels.
- Share in wider forums (GBI Total Business/BU/Global) on best practices for event experiences and long‑term partnership plans with KOLs and associations.
- Understand internal Healthcare compliance restrictions (ABAC etc) and champion best practice.
- Set annual performance metrics and metrics for each individual event focusing on driving quality engagements.
- Ensure successful achievement of objectives and continuous improvement.
- Work to drive overall trust metrics of Haleon and its brands through annual tracking survey.
- Look at Haleon’s performance vs competitors.
- Support the development of campaign/event specific KPIs / lead / lag indicators for key communications channels – conferences, journals, digital including social media.
Personal Attributes
- Motivated by our mission and passionate about delivering everyday health with humanity and driving health in more hands, enjoying fostering and maintaining internal and external relationships, complex problem‑solving and facing execution challenges with a can‑do attitude.
- Good understanding and insight of customers, consumers, and experts.
- Deep understanding of associations and conferences across GB and Ireland for both OTC and OH.
- Enjoy forward planning and courageous in experimenting with new scientific and creative ideas.
- Incredibly organised and structured in planning, communication and project management.
- Confidence to influence and challenge multiple stakeholders and external partners and to escalates where appropriate.
- Team orientated and collaborative with a high level of personal accountability for delivery and results.
- Strong presentation skills with a strong sharing mindset to collaborate for impact.
Requirements
- Brand activation experience.
- Digital activation experience.
- Event management experience.
- Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation.
- Complex scheduling and agenda management experience.
- Budget management experience.
- Stakeholder (internal and external) co‑ordination.
Job Posting End Date: 2026‑08‑10
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
GBI Expert Events Executive employer: Haleon
Haleon is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic field of Oral Health. With a strong commitment to employee growth, we offer extensive professional development opportunities and a supportive environment where your contributions directly impact consumer insights and brand excellence. Located in a vibrant area, our team enjoys a work-life balance that encourages creativity and forward-thinking in the realm of digital and AI solutions.
StudySmarter Expert Advice🤫
We think this is how you could land GBI Expert Events Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GBI Expert Events Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
