Expert Marketing Manager DAC

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Expert Marketing Manager DAC

Apply locations UK – Surrey – Weybridge time type Full time posted on Posted Yesterday time left to apply End Date: August 26, 2025 (20 days left to apply) job requisition id 534773

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About The Role – 12 Month Fixed Term Contract

The Global Expert Marketing Manager role, within the Expert Marketing team, is part the Oral Health category. Driving Expert Strategy as a key lever within marketing mix, defining a clear strategy, including content direction and creation, and aligning execution to expert and commercial requirements. You will work across Expert teams within the business, as well as working with cross functional teams and relevant design markets, as well as connecting with Global Category teams to align Brand and Expert strategy

You will drive business performance against the defined strategic prioritisation/Brand, ensuring success for Oral Health brands (Sensodyne, Polident, Parodontax), delivering winning expert marketing strategies, success guides and hero content for activation and amplification by Business units/local market teams.

Key Responsibilities

Responsible for creating global marketing initiatives to drive business growth with DHCPs, you will work on delivering the Oral Health Expert category vision and strategy, as well as delivering Brand strategy and connections for HCPs (strategy & projects). The HCP connections plan should deliver omni- channel content based on ERJ strategies, moments that matter and task maps, audience insight development & deployment. It should be aligned to the Global brand positioning and brand assets, whilst ensuring we understand our DHCPs needs and barriers to ensure strong healthcare professional engagement, field-force inspiration & training and exceptional market engagement.

Delivery of robust strategy and connection plan

• For specific projects (DAC Category/Brand and/or Oral Health projects) – Develop and own the Expert Marketing vision and strategies as well as 3-year strategic business plan providing DHCPs trusted content, developed in relation with Medical/R & D teams to demonstrate our Trusted Science.

• Through the creation and execution of globally deployable, superior, differentiated condition/brand propositions, or service and channel offerings, including working with key associations (if required)

Outstanding expert and digital connections

• Stand-out creative ideas in the development of expert connections

• Ensuring that there is an integrated expert mix that works across the ERJ/Moments that Matter

• Development of hero content across the content omni channel ecosystem, contracting with design markets on halo content

• Deep understanding of DHCPs to ensure that all expert touch points are optimised to enhance long term brand equity

Build relationships

• Exceptional relationships with design markets and cross-functional teams to maximise audience understanding, drive the programme, problem solve.

• Partner with the multi-category Expert team: External partnerships & Events, Channel Planning and Capability & Activation to deliver the broader portfolio agenda

• Strong partnership with Global Category Brand team to deliver Expert strategy as part of RGM model

• Maintain strong relationships with agencies to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice among DHCPs.

Qualifications and Skills

• Demonstrated strong brand building/marketing experience – brand positioning, brand architecture and general brand stewardship, with ability to lead complex projects within matrixed organisation

• Track record of contributions to strategic planning process at category and/or brand level, driving brand growth/key metrics focus

• Experienced in developing insights driven integrated content through traditional and digital channels, with keen interest to develop other types of digital media channels, e.g. social media, influencer marketing.

• Deep understanding of media and digital space and data insights

• Outstanding influencing, interpersonal, presentation and communication skills

• Ability to develop strong working relationships with Regional / local teams, notably Expert and medical teams

• Understanding of Expert audience/channels (preferable)

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We\’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Who are we?

Hello. We’reHaleon. A new world-leading consumerhealthcare company. Shaped by all of us. Together, we’reimproving everyday health for millions of people. Bygrowing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil,Voltaren, Theraflu,Otrivin, and Centrum – through aunique combination of deep human understanding andtrusted science. What’s more, we’re achieving it in acompany that we’re building together. In an environmentthat we’re co-creating. And a culture that’s uniquelyours. Care to join us. It isn’t a question.

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