Senior Global Media Effectiveness Manager
Responsibilities
- Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in-market testing to provide strategic insights and optimise media planning globally
- Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision-making
- Drive a culture of data-driven decision‑making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation
- Direct the collection and analysis of key media performance insights and syndicated data from priority markets, ensuring timely and accurate reporting
- Manage relationships and budget for local syndicated data and analytics services vendors, ensuring best‑in‑class solutions for Haleon
- Partner with D&T and CBIA and local business reporting teams to leverage business intelligence systems and champion self‑service utilisation of media effectiveness insights within the market
Qualifications
- Significant experience applying analytics to answer business questions, predict outcomes, and provide actionable recommendations, specifically within media effectiveness in a fast‑moving consumer goods (FMCG) or consumer packaged goods (CPG) business
- Expertise in digital attribution, in‑market testing, and other media measurement methodologies
- Demonstrated experience contributing to departmental planning and setting team priorities
- Experience developing new approaches and resolving complex issues related to Media Effectiveness for a large organisation
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Job Posting End Date: 2026-07-15
