At a Glance
- Tasks: Lead the strategy for customer growth in Retail Media and CRM.
- Company: Join Haleon, a forward-thinking company focused on consumer health.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a diverse team that values your unique perspective.
- Why this job: Make a real impact by driving innovative customer experiences and strategies.
- Qualifications: Experience in Retail Media, CRM, and digital marketing is essential.
The predicted salary is between 58500 - 71500 £ per year.
About the role
The Retail Media & Customer Growth Lead will define and lead the GB customer growth strategy across Retail Media, CRM, Customer Data, Audience Planning and Personalisation.
The role is accountable for building a market-leading capability that connects consumer, shopper and retailer data to create highly targeted, measurable and personalised customer experiences that drive category growth, market share gains and commercial performance.
Key responsibilities
- Define and lead the GB Retail Media vision, strategy and roadmap across priority retail customers.
- Build a centre of excellence in Retail Media, CRM, audience planning and personalisation.
- Develop strategic retailer media partnerships leveraging first-party customer data.
- Lead CRM and lifecycle marketing strategies to improve acquisition, retention and loyalty.
- Own audience strategy, segmentation and data-led targeting across brands and categories.
- Champion personalisation frameworks across media, ecommerce and customer activation.
- Establish closed-loop measurement, attribution and ROI frameworks.
- Partner with Commercial, Marketing, Category, Ecommerce and Analytics teams.
- Lead agencies and external partners to deliver innovative and measurable programmes.
- Develop and inspire a high-performing customer growth team.
- Success Indicators
- Retail Media ROI and incremental sales growth
- CRM effectiveness and engagement performance
- Audience and personalisation effectiveness
- Market share and category growth
- Capability building and team development
- Required Qualifications and Skills
- Significant experience in Retail Media, CRM, digital marketing or customer growth leadership roles.
- Deep understanding of retailer first-party data ecosystems and audience activation.
- Proven experience building targeting and personalisation strategies.
- Strong commercial acumen and budget management experience.
- Experience leading cross-functional teams and influencing senior stakeholders.
- FMCG, Consumer Healthcare, Retail or Ecommerce experience preferred.
- Job Posting End Date
- 2026-08-28
- Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary.
This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting.
We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon. com). If you are not sure whether the email you received is from Haleon, please get in touch.
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Retail Media & Customer Growth Lead employer: Haleon Plc.
Haleon plc. is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to lead impactful projects in brand equity and innovation. With a strong focus on professional growth, we offer extensive development opportunities and the chance to work with diverse teams across multiple countries, all while contributing to meaningful brand success in a vibrant environment. Join us at our innovative location, where your insights and creativity will drive real change.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media & Customer Growth Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon Plc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon Plc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon Plc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon Plc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media & Customer Growth Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon Plc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon Plc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon Plc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon Plc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon Plc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon Plc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
