At a Glance
- Tasks: Manage and innovate the Marketing Mix Modelling programme for investment effectiveness.
- Company: Join Haleon, a leader in consumer goods with a commitment to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on training and development.
- Why this job: Make a real impact by leveraging data to drive marketing effectiveness.
- Qualifications: Analytical skills and experience in FMCG or Consumer Healthcare preferred.
The predicted salary is between 60000 - 80000 £ per year.
Reporting directly to the Global Investment Effectiveness Director, this role manages and continuously innovates the Marketing Mix Modelling (MMM) programme within the Consumer & Business Insights & Analytics (CBIA) organisation. The programme is a centralised, global workstream that leverages data infrastructure, standardised processes and advanced modelling to deliver performance analysis and optimisation insights for investment effectiveness.
Role Responsibilities
- Supports the end‑to‑end set‑up and delivery of each quarterly MSS cycle, including initial engagement, kick‑off, data requirement alignment, deadline management and coordination with modelling vendors and offshore teams.
- Supports continuous improvement and core programme development, organising and leading end‑of‑cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, and testing new variables/approaches in modelling.
- Drives effectiveness via MMM insights and value‑added deliveries, collaborating with local and global stakeholders on key questions, leveraging MMM output for annual cross‑market and brand meta‑analyses, and delivering quarterly reports and newsletter updates.
- Drives MMM uptake and usage through structured capability and training initiatives, supporting OU and other teams with targeted training on MMM fundamentals, results, output and tool usage, and facilitating cross‑functional learning and knowledge transfer.
- Partners with Data & Technology and Global Marketing Excellence teams, as well as with OU and Category teams, to ensure the impact and actionability of results.
Basic Qualifications
- Experience applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM.
- In‑depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
- Hands‑on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis.
- Proven ability to work under tight timelines, prioritise among multiple projects, and demonstrate strong coordination and project management skills.
Preferred Qualifications
- Experience with syndicated data providers (e.g., Nielsen, Circana, IQVIA) or other vendors for MMM, price and promo studies.
Equal Opportunities
Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected, supporting the needs of our consumers and unleashing the full potential of our people. Haleon is a place where all employees feel they truly belong.
Global Investment Effectiveness Programme Manager in London employer: Haleon Plc.
Haleon is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for professionals in the Consumer Goods Industry. With a strong commitment to employee growth, you will have access to structured training initiatives and opportunities to collaborate with global teams, ensuring your contributions drive meaningful impact. Located in a dynamic environment, Haleon not only values diverse perspectives but also empowers its employees to thrive and excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Investment Effectiveness Programme Manager in London
✨Get Involved in Finance Communities
Join investment and asset management forums or local finance meetups. Engaging with professionals in these circles can not only help you learn the ropes but also put you in touch with potential employers like Haleon Plc., who often scout for talent at such events.
✨Utilise Networking Platforms
Connect with professionals already working in asset management on platforms like LinkedIn. A personal message showing your interest in their role or asking for advice can lead to significant connections that might tip the scales in your favour at companies like Haleon Plc..
✨Show Off Your Financial Skills
Consider contributing to investment blogs or even creating your own content. Sharing your insights and analyses can demonstrate your knowledge and passion for the industry, making you stand out when applying for roles at organisations like Haleon Plc..
✨Engage with Recruitment Events
Attend finance recruitment fairs and expos. These events are perfect for making a strong impression with recruiters and potentially securing interviews. Many companies, including Haleon Plc., attend these events to scout for fresh talent, so make sure you stand out with your enthusiasm and knowledge!
We think you need these skills to ace Global Investment Effectiveness Programme Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In asset management, it's all about the numbers! Make sure your CV showcases your analytical skills, particularly any experience with financial modelling or quantitative analysis. Employers like Haleon Plc. want to see how you can dissect data and turn it into actionable insights, so don't hold back on your achievements!
Show Off Your Relevant Qualifications:Having the right qualifications can be a game changer in investment roles. If you've got a degree in finance, economics, or a related field, flaunt it! Also, if you have any certifications like CFA or CAIA, mention those too. It’ll help demonstrate your commitment and expertise in the field to Haleon Plc..
Tailor Your Cover Letter to Reflect Passion for Investment:Your cover letter is your chance to express your enthusiasm for the investment world. Share why you're drawn to asset management and your understanding of market trends. The hiring team at Haleon Plc. will be keen to see that passion and how you keep up with industry news and developments.
Quantify Your Achievements:Don’t just tell them what you did - show them! When detailing your previous experience, include quantifiable achievements to illustrate your impact. Whether it’s percentage growth on a portfolio or cost savings in a project, these figures will help your application stand out to Haleon Plc.. Numbers speak louder than words!
How to prepare for a job interview at Haleon Plc.
✨Brush Up on Financial Modelling
For a role in investment asset management, being well-versed in financial modelling is crucial. Make sure you can articulate your experience with tools like Excel or any specialised software you've used. Maybe even prepare a couple of examples of financial models you've built or analysed.
✨Know Your Investment Strategies
Expect questions around different investment strategies and how you would apply them in various market scenarios. Get ready to discuss current market trends and how they impact portfolio management. This shows you're not just about the theory but also keeping an eye on real-world applications.
✨Show Your Analytical Skills
Since this is a full-time role, companies like Haleon Plc. want to see your analytical thinking in action. Prepare to solve case studies or tackle some numerical puzzles during the interview. Practicing these types of questions will boost your confidence and show off your skills.
✨Discuss Your Long-Term Career Goals
As you’re applying for a full-time position, the interviewers will be interested in your commitment to the field. Be ready to discuss how this role fits into your long-term career plans in asset management. This shows you're not just looking for any job, but you’re genuinely interested in growing withHaleon Plc..
