GBI Category Growth Lead in London

Responsibilities

• Deliver brand sales, share and profit.
• Lead the Shopper Marketing function, guiding the team to develop winning shopper strategies for each portfolio and brand that leverage shopper insight and align with retailer needs.
• Develop the shopper activation plan on a monthly, quarterly and annual basis to ensure a winning and executable plan across customers and channels.
• Create powerful relationships with the Sales Leadership team, Controllers and key Retail Customers to understand retailer needs and enable more impactful shopper solutions and activations.
• Lead the dialogue with global Category teams to develop fit‑for‑purpose assets and shopper toolkits, then deploy those toolkits within GB to create high‑impact brand presence at shopper touchpoints.
• Agree on shopper insight needs/gaps and work with teams and the SSL to enrich GB insight and understanding.
• Lead the shopper agenda through the annual commercial planning process to ensure the shopper voice is at the heart of brand and customer plans.
• Serve as the lead point of contact for the external third‑party merchandising force developing the annual merchandising key priorities.
• Evaluate and benchmark shopper retailer activation internally and externally to ensure effective spending and continuous ROI improvement.
• Build shopper marketing skills and capability, ensuring a strong talent bench strength.
• Basic Qualifications
• Bachelor’s degree.
• 10 years of experience in sales, category, shopper or marketing roles, managing a portfolio of brands across a variety of trade channels.
• Preferred Qualifications
• Strong people agility to navigate through internal and external matrixes, interacting and influencing at a variety of levels.
• Experience leading a team.
• Capabilities
• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to e Commerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the e Commerce roadmap.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value quickly.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.
• Code of Conduct

As a leader within Haleon, you have an important responsibility to ensure that the Code of Conduct is applied correctly and to promote an ethical culture.

• Be the role model that brings our Code to life by always acting with the highest ethical standards.
• Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact in your market.
• Maintain an environment of trust that allows all to speak up, reinforcing anonymity and non‑retaliation guarantees.
• Listen to your team and promptly raise any compliance concerns you become aware of.
• Make any necessary corrective and preventive decisions in a timely manner.
• Recognize team members who display ethical behavior; share examples of good ethical decision‑making so all understand expectations.
• Provide timely support in any company investigation of potential wrongdoing.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to affirmative action principles to provide equal consideration for all qualified applicants without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity or expression, age, disability, genetic information, military service, covered or protected veteran status, or any other federal, state or local protected class.

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