At a Glance
- Tasks: Drive investment effectiveness analysis and collaborate on impactful marketing strategies.
- Company: Join Haleon, a leader in consumer health with a commitment to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Make data-driven decisions that shape the future of consumer health in Europe.
- Qualifications: Experience in analytics, particularly in Marketing Mix Modelling, is essential.
The predicted salary is between 60000 - 75000 £ per year.
About the role
As Europe Effectiveness Manager, you will report to Europe Analytics Director. You are responsible for management and delivery of investment effectiveness analysis and Marketing Mix Modelling (MMM) for Europe.
Role Responsibilities
- Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots.
- Leverage MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
- Partner with the Global MMM & Pricing Analytics Team to ensure delivery and integration of the results and findings for Europe into relevant markets.
- Drive adoption of analytics solutions that will contribute to Europe’s strategic objectives, specifically leveraging traditional and digital analytics to drive impactful decision‑making in Innovation Development, Connections development, white space identification, and brand/activity performance understanding.
- Serve as a key advisor and business partner, providing data-driven insights from analytics to ensure the consumer, shopper, and expert are at the heart of Europe’s decisions.
- Partner with commercial teams, providing robust analytical support for objectives, infusing Deep Human Understanding & Deep Market Understanding across teams by providing compelling analytical evidence.
Why you?
Basic Qualifications
- Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM.
- In‑depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare).
- Hands‑on knowledge and understanding of syndicated data measures and attributes across diverse data landscapes, coupled with demonstrable experience in business intelligence and analysis.
- Proven ability to work under tight timelines and prioritise among multiple projects, with strong coordination and project management skills.
Preferred Qualifications
- A track record of exploring and implementing new analytical methodologies, tools, and technologies to enhance capabilities and drive efficiency.
- Demonstrated success in managing agency relationships and fostering senior‑level engagement.
- Ability to enable and drive change – resilience and tenacity.
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
CBIA Effectiveness Manager - Europe in London employer: Haleon Plc.
Haleon is an exceptional employer that prioritises employee growth and inclusivity, making it a fantastic place for professionals in the analytics field. With a strong commitment to fostering a diverse work culture, employees are encouraged to leverage their unique perspectives while collaborating on impactful projects that drive strategic objectives across Europe. The company offers robust career development opportunities and a supportive environment where analytical insights directly influence decision-making, ensuring that every team member feels valued and integral to the organisation's success.
StudySmarter Expert Advice🤫
We think this is how you could land CBIA Effectiveness Manager - Europe in London
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We think you need these skills to ace CBIA Effectiveness Manager - Europe in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Haleon Plc., tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Haleon Plc.
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Haleon Plc.’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
