GBI DCom Media Manager

About the role

Haleon announced ambition to drive Digital Commerce penetration ahead of other channels. The GBI market, being the 4th biggest one, plays a pivotal role in delivering the company’s promise. Its complex market structure composes of all digital channels: Pure Play, Omni (brick & click), e-Pharmacy, Omni Pharmacy and emerging channels, each with its own peculiarities, often with differences between the customers within the channel. Digital Insights are fundamental to the success of Haleon in GBI and those insights will be a core structure of our category initiatives in this space. This individual will support Haleon’s approach to DComm media to help support the growth of our eCommerce business.

Key responsibilities

• Delivering across key DComm media objectives
• Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) with the objective to help deliver Haleon eCommerce business objectives
• Work with DComm agency to understand sufficiency, working with relevant brand and trade teams to continually close gaps based on NS targets
• Work with the multi-functional teams to ensure campaigns are optimised taking into consideration needs of both sales and marketing teams
• Manage the budget tracking process with rigour; working with agency and finance partners in brand to ensure alignment on investment targets and ROI’s
• Preparing internal and external presentations to be shared with key stakeholders
• Management of digital media agency and close alignment with retail agency teams
• Collaborate with shopper teams and sales teams to ensure optimised grocery execution
• Creation and sharing of golden rules for all activation
• Help us to continue to drive digital engagement across all relevant teams in GBI

Qualifications and skills

• Strong analytical skills and experience with overseeing business reviews
• Strong communication skills and ability to lead the audience
• Passionate about insights and an ability to deliver compelling justification and category leading projects, both externally and internally
• Sense of urgency, responsibility and learning agility
• Interest in the world of digital commerce would be advantageous (preferred)
• Previous working experience in marketing, digital media, sales, or digital commerce would be a plus (preferred)

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to affirmative action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, disability, genetic information, military service, covered or protected veteran status or any other federal, state or local protected class.

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, hiring managers do not have access to this information and we will treat your information confidentially.