At a Glance
- Tasks: Drive brand growth in Europe through innovative marketing strategies and localised campaigns.
- Company: Join Haleon, a leader in healthcare and wellness with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on inclusion and belonging.
- Why this job: Make a real impact on brand performance while collaborating with diverse teams.
- Qualifications: Experience in FMCG or healthcare, strong analytical skills, and a passion for marketing.
The predicted salary is between 51750 - 63250 £ per year.
About the Role
The Marketing Manager is responsible for supporting the Brand Lead in the localisation of a Haleon’s strategy, programme, execution and innovation to drive and enable growth within Europe ("the OU").
The Europe Marketing Manager reports to the Europe Brand Lead and works closely with in-market activation teams to play a crucial role to the delivery of brand performance.
Please note, we are hiring multiple positions, but the role will remain largely unchanged across the different categories and brands.
- Role Responsibilities
- Support the Brand Lead to deliver market share, sales and profit growth for the assigned Global Brand (or portfolio); monitors market performance, track Global Brand KPIs within their OU, analyses variances, and implements corrective actions as needed.
- Support the Brand Lead in the Translation of Global Brand strategy at OU level, definition of localisation approach to global campaigns and brand assets to resonate with local market nuances while maintaining brand identity.
- Contribute to the development of OU brand plan aligned to category strategy: Plan, oversee, and evaluate OU level and local marketing activations across consumer and trade, including media plan development, creative adaptation, consumer campaigns, and new product launches, aligned to marketing strategies.
- Closely collaborate with in-market activation team (ensuring the initiatives align with global standards and local objectives) to drive end-to-end brand activation: Pricing/promo, media, retail execution & digital commerce, NPD.
- Gather and structure OU-specific insights and learnings, contributing to the evolution of global brand strategy.
- Lead stand-alone projects for a brand in Europe including innovation, communication, expert/HCP and commex (in collaboration with other functions).
Skills / Experience
- Required
- Significant experience in FMCG and/or healthcare, with a proven track record of achievement.
- Strong commercial and analytical capability, including developing and overseeing brand execution plans and managing A&P budgets.
- Experience in new product launches and delivering large-scale communication campaigns, including digital activation.
- Understanding of evolving customer, retail, and channel practices across diverse markets.
- Preferred
- Proven ability to collaborate with stakeholders and deliver results in a matrix organisation.
- Strong financial capabilities and business acumen.
- Ability to adapt and work effectively across changing situations, including organisational change and evolving job demands.
- Experience in the healthcare and/or wellness industry.
- Job Posting End Date
- 2026-08-11
- Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.
It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary.
This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting.
We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon. com). If you are not sure whether the email you received is from Haleon, please get in touch.
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Europe Marketing Manager employer: Haleon Plc.
Haleon plc. is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to lead impactful projects in brand equity and innovation. With a strong focus on professional growth, we offer extensive development opportunities and the chance to work with diverse teams across multiple countries, all while contributing to meaningful brand success in a vibrant environment. Join us at our innovative location, where your insights and creativity will drive real change.
StudySmarter Expert Advice🤫
We think this is how you could land Europe Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haleon Plc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haleon Plc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haleon Plc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haleon Plc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Europe Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haleon Plc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haleon Plc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haleon Plc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haleon Plc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haleon Plc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haleon Plc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
