Europe Dcomm Digital Shelf Manager

Haleon is seeking a Digital Shelf Manager to lead its digital transformation across e‑commerce and digital marketing for all brands and therapeutic areas.

Responsibilities

• Lead the digital capability for brand teams and key stakeholders in other functional areas.
• Develop a framework that enables marketing to build digital strategies that account for variables and dynamics.
• Create and pilot e‑commerce initiatives.
• Feed customer insight to the commercial team’s brand strategy.
• Lead the 12‑month digital operational plan to deliver activities that build toward the longer‑term strategy.
• Represent Haleon brands to both internal and external stakeholders.
• Provide forums for education and sharing best practices to marketing teams, executive leadership, and cross‑functional resources.
• Evaluate the digital strategy to optimize channel, customer, and consumer offerings.
• Lead and align multi‑stakeholder relationships to ensure ongoing alignment with digital strategies.
• Inspire marketing brand teams by developing digital capabilities and strategies, and grow capability through job‑training and coaching.
• Accountable for setting and achieving e‑commerce operations metrics, including KPIs and service level agreements.
• Understand portfolio sets for global and local supported brands as well as portfolio managers.
• Coordinate translation for the market and ensure execution is completed in a timely and accurate manner.
• Initiate and track the copy approval process for all materials in responsible market.
• Ensure timely execution of all materials through DC and global platforms in responsible markets.
• Interact with local operating companies to meet customer manager needs.
• Ensure the portal ( haleon. pro ) is up to date and engage marketing and medical to keep the portal attractive for customers.
• Review modern technologies and explore new developments in the digital landscape to deliver communication and business objectives more effectively.
• Basic Qualifications
• Bachelor’s degree.
• Experience in a large multi‑national working environment.
• Marketing experience.
• Experience in multi‑channel/digital marketing.
• Preferred Qualifications
• Bachelor’s degree in Marketing, Brand Management, Communications, or a technology‑related field in pharmaceuticals.
• Digital coursework.
• Expertise in digital marketing channels in sales and marketing.
• Ability to influence, challenge, and gain credibility with senior commercial leaders.
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.
• Proven track record of driving sales performance.
• Agency management experience.
• Proficiency in customer understanding and campaign development.
• Capability to work across boundaries and functional areas.
• Familiarity with copy approval process.
• Experience in the pharma sector.
• Project management experience.
• Equal Opportunities

Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands.

We create an inclusive culture that values different backgrounds and viewpoints.

We celebrate belonging and uphold the principle that all employees belong.

Accommodations

If you require reasonable adjustments or accommodations at any stage of the application process, please let the recruiter know in advance.

All reasonable adjustments will be made to support you throughout recruitment.

Personal Information Privacy

During the application process, we may ask for personal information that is entirely voluntary.

This information is kept confidential, used only for legitimate business purposes, and will never be used to influence hiring decisions.

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