At a Glance
- Tasks: Lead omni-channel marketing and transform B2B ecommerce for a top builders' merchant.
- Company: Join Haldane Group, a leading family-owned builders' merchant in the UK.
- Benefits: Competitive salary, performance bonuses, company car, and professional development budget.
- Other info: Regular travel across branches and opportunities for career advancement.
- Why this job: Make a real impact by reshaping trade experiences and driving growth.
- Qualifications: Experience in B2B ecommerce and omni-channel marketing leadership required.
The predicted salary is between 60000 - 80000 £ per year.
Haldane Group, one of the UK's Top 10 builders' merchants, is looking for a strategic and transformational Marketing expert to completely reimagine how trade professionals experience our Merchanting branch network, online, on the phone, at the counter, and on site. We need someone who understands omni-channel and B2B commerce; can transform platforms and campaigns; drives revenue growth across every channel; thinks strategically but executes hands-on; wants to build something meaningful.
You Will Love This Role If You:
- Get excited by transformation, not just optimisation.
- Want ownership, not task execution.
- Want to build something, not maintain something.
- Think commercially, not just creatively, are data-driven but customer-obsessed too.
What you'll be doing:
- Strategic (30% of your time)
- Own the omni-channel marketing and B2B ecommerce expansion roadmap for the Merchanting Division.
- Define what "world-class omni-channel trade experience" means for us.
- Build business cases for platform and marketing investment.
- Set KPIs that drive real business growth across every channel.
- Report to senior leadership on marketing and digital performance.
- Hands-On (50% of your time)
- Partner with IT on platform builds and enhancements.
- Create campaigns, write copy, build content calendars.
- Analyse data across channels, run tests, optimise funnels online and offline.
- Manage agencies and technology partners.
- Work with the Category team on product content, pricing, and promotions.
- Collaborate with branch managers on digital adoption and local marketing execution.
- Get out to branches regularly, not occasionally.
- Leadership (20% of your time)
- Build and develop the divisional marketing team.
- Evangelise omni-channel thinking internally.
- Mentor colleagues on marketing and digital best practice.
- Drive cultural change: every branch colleague is part of the customer experience.
What You Will Build:
- A True Omni-Channel Trade Experience.
- The B2B Ecommerce Platform That Trade Customers Need.
- Marketing for Every Customer - One Brand, Two Voices.
- Content That Builds Authority.
- Integrated Omni-Channel Campaigns.
What you'll bring:
- You know the builders' merchant / building materials industry, or a closely related construction supply sector.
- You've led marketing across physical and digital channels.
- You have specific B2B ecommerce experience.
- You have run integrated campaigns across SEO, SEM, paid social, email, and content.
- You think in revenue, margin, and ROI.
- You have hands-on experience with ecommerce platforms.
- You have a track record of growth through marketing and ecommerce.
- You write compelling copy and present to senior leadership.
- Full UK licence and genuinely happy to travel across our NI, England, and IOM branch network.
What Will Make You Stand Out:
- Direct experience working within a builders' merchant or trade distribution business.
- Knowledge of the NI, England, and IOM trade market.
- Retail or multi-site omni-channel experience.
- Experience with ERP integration.
- Loyalty, CRM, or trade account programme experience.
- Agency management experience.
- Video content creation skills.
- Marketing qualification (CIM, DMI).
What You Will Get:
- Based at our Newry Head Office (full-time, permanent).
- Regular travel to branches across NI, England, and the Isle of Man.
- Competitive Package.
- Performance bonus (tied to results you control).
- Company car or car allowance.
- Pension scheme.
- Life assurance.
- Westfield Health.
- Employee discount across all brands.
- Professional development budget.
ABOUT HALDANE GROUP
We are a proud, family-owned business with big ambitions, founded in 1946. Operating through multiple specialist brands and an extensive branch network across Northern Ireland, England, and the Isle of Man. We help customers build with confidence through trusted products and expert advice, powered by people you can rely on. Join us in shaping the future of building materials supply.
The Company is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone can thrive.
Marketing Lead Merchanting Division in Newry employer: Haldane Fisher
Bathline Bathrooms, part of the Haldane Fisher Group, is an exceptional employer that prioritises employee growth and development in a supportive environment. With comprehensive training programmes, competitive salaries, and a friendly team culture, you will thrive in our modern showroom in Newry while helping customers create their dream spaces. Join us to enjoy a rewarding career with clear progression opportunities and attractive benefits, all within a respected brand known for quality and service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead Merchanting Division in Newry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haldane Fisher and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haldane Fisher are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haldane Fisher on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haldane Fisher. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead Merchanting Division in Newry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haldane Fisher. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haldane Fisher:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haldane Fisher’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haldane Fisher
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haldane Fisher will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haldane Fisher, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
