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For Companies At a Glance
- Tasks: Drive sales growth and build strong relationships with builders' merchants across Northern Ireland.
- Company: Join a growing and ambitious company in the construction sector.
- Benefits: Competitive salary, performance bonuses, company vehicle, and private healthcare.
- Other info: Enjoy a supportive environment with structured KPIs and a focus on results.
- Why this job: Make a real impact in a dynamic role with excellent career development opportunities.
- Qualifications: 3+ years of B2B sales experience, preferably in builders' merchants or construction.
The predicted salary is between 35000 - 45000 £ per year.
We are currently recruiting for a Merchant External Sales Representative to cover Northern Ireland, reporting directly to the Branch Operations Director. This is an exciting opportunity for an experienced, commercially driven sales professional to play a key role in driving profitable growth across the builders' merchant channel.
The successful candidate will be responsible for managing and growing existing merchant relationships, securing new listings, and protecting margin through disciplined commercial management.
Role Overview
The Merchant External Sales Representative will be accountable for delivering revenue, margin, and distribution growth across a defined territory. The role requires strong territory planning, influential relationship management, and the ability to engage effectively with branch managers, buyers, counter sales teams, and regional stakeholders.
Key Responsibilities include:
- Managing and growing a defined portfolio of builders' merchant accounts, including key accounts across Northern Ireland
- Conducting regular branch visits in line with agreed call cycles
- Building and maintaining strong relationships with branch managers, buyers, counter sales teams, and regional directors
- Identifying upsell and cross-sell opportunities across the full product range
- Delivering joint business plans with key accounts
- Identifying and securing new merchant listings
- Supporting new branch openings, product launches, and promotional initiatives
- Achieving agreed revenue, margin, volume, and distribution targets
- Maintaining pricing discipline and protecting margin
- Delivering product training and supporting promotional activity within branches
- Monitoring competitor activity, pricing, and market trends
- Maintaining accurate CRM records and reporting on activity and pipeline performance
Key Performance Indicators (KPIs):
- Revenue growth versus target
- Gross margin performance
- Distribution gains (new branches and new product lines)
- Call coverage versus plan
- Pipeline value and conversion rate
Required Experience & Skills:
- Proven external B2B sales experience (minimum 3 years preferred)
- Experience managing key accounts within builders' merchants or the construction sector
- Timber knowledge or experience (preferred)
- Strong commercial negotiation skills
- Ability to effectively manage a geographically dispersed territory
- Comfortable working to structured KPIs and performance targets
- Strong relationship-building skills with a data-driven, results-focused mindset
- Confident presenter with high levels of resilience, organisation, and self-motivation
Package & Benefits:
- Competitive basic salary
- Performance-based bonus scheme
- Company vehicle or car allowance
- Pension scheme
- Private healthcare
- Business expenses fully covered
- Access to the company Healthcare plan following probation
If you are a commercially focused sales professional looking to develop your career within a growing and ambitious business, we would welcome your application.
To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.
Merchant External Sales Representative TLNT1_NI employer: Haldane Fisher Ltd
Contact Detail:
Haldane Fisher Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Merchant External Sales Representative TLNT1_NI
✨Tip Number 1
Network like a pro! Get out there and connect with people in the builders' merchant industry. Attend local events, trade shows, or even casual meet-ups. The more faces you know, the better your chances of landing that Merchant External Sales Representative gig.
✨Tip Number 2
Do your homework on potential employers. Research their products, values, and recent news. This will not only help you tailor your conversations but also show that you're genuinely interested in the company when you get the chance to chat with them.
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell their products. Prepare a brief, engaging summary of your experience and what you can bring to the table as a Merchant External Sales Representative.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to take on the challenge of driving growth across Northern Ireland.
We think you need these skills to ace Merchant External Sales Representative TLNT1_NI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your B2B sales experience and any relevant knowledge of builders' merchants or the construction sector. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Merchant External Sales Representative role. Share specific examples of how you've managed key accounts and driven revenue growth in the past. We love a good story!
Showcase Your Relationship-Building Skills: Since this role involves managing relationships with branch managers and buyers, make sure to highlight your relationship-building skills in your application. We want to know how you've successfully engaged with stakeholders in previous roles!
Apply Through Our Website: Don't forget to apply through our careers page! It's the best way for us to receive your application and ensure it gets into the right hands. Click that Apply button and let's get started on this exciting journey together!
How to prepare for a job interview at Haldane Fisher Ltd
✨Know Your Territory Inside Out
Before the interview, make sure you research Northern Ireland's builders' merchant landscape. Understand the key players, market trends, and potential opportunities. This will show your interviewer that you're proactive and ready to hit the ground running.
✨Showcase Your Relationship Management Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Be ready to discuss specific strategies you've used to engage with branch managers and buyers, as this is crucial for the role.
✨Demonstrate Your Commercial Acumen
Be prepared to talk about your experience with revenue growth and margin protection. Think of instances where you've negotiated effectively or identified upsell opportunities, as these are key aspects of the job.
✨Practice Your Presentation Skills
Since you'll need to deliver product training and support promotional activities, practice presenting your ideas clearly and confidently. Consider doing a mock presentation to a friend or family member to get comfortable with your delivery.