Marketing Lead – Merchanting Division in Newry

Haldane Group, one of the UK's Top 10 builders' merchants, is looking for a strategic and transformational Marketing expert to completely reimagine how trade professionals experience our Merchanting branch network, online, on the phone, at the counter, and on site. We need someone who understands omni‑channel and B2B commerce; can transform platforms and campaigns; drives revenue growth across every channel; thinks strategically but executes hands‑on; wants to build something meaningful.

You Will Love This Role If You:

• Get excited by transformation, not just optimisation.
• Want ownership, not task execution.
• Want to build something, not maintain something.
• Think commercially, not just creatively, are data‑driven but customer‑obsessed too.

What you'll be doing:

• Strategic (30% of your time)
  • Own the omni‑channel marketing and B2B ecommerce expansion roadmap for the Merchanting Division.
  • Define what “world‑class omni‑channel trade experience” means for us.
  • Build business cases for platform and marketing investment.
  • Set KPIs that drive real business growth across every channel.
  • Report to senior leadership on marketing and digital performance.
• Hands‑On (50% of your time)
  • Partner with IT on platform builds and enhancements.
  • Create campaigns, write copy, build content calendars.
  • Analyse data across channels, run tests, optimise funnels online and offline.
  • Manage agencies and technology partners.
  • Work with the Category team on product content, pricing, and promotions.
  • Collaborate with branch managers on digital adoption and local marketing execution.
  • Get out to branches regularly, not occasionally.
• Leadership (20% of your time)
  • Build and develop the divisional marketing team.
  • Evangelise omni‑channel thinking internally.
  • Mentor colleagues on marketing and digital best practice.
  • Drive cultural change: every branch colleague is part of the customer experience.

What You Will Build:

• A True Omni‑Channel Trade Experience.
• The B2B Ecommerce Platform That Trade Customers Need.
• Marketing for Every Customer - One Brand, Two Voices.
• Content That Builds Authority.
• Integrated Omni‑Channel Campaigns.

What you'll bring:

• You know the builders' merchant / building materials industry, or a closely related construction supply sector.
• You’ve led marketing across physical and digital channels.
• You have B2B ecommerce experience.
• You have run integrated campaigns across SEO, SEM, paid social, email, and content.
• You think in revenue, margin, and ROI.
• You have hands‑on experience with ecommerce platforms.
• You have a track record of growth through marketing and ecommerce.
• You possess communication excellence.
• Full UK licence and genuinely happy to travel across our NI, England, and IOM branch network.

What Will Make You Stand Out:

• Direct experience working within a builders' merchant or trade distribution business.
• Knowledge of the NI, England, and IOM trade market.
• Retail or multi‑site omni‑channel experience.
• Experience with ERP integration.
• Loyalty, CRM, or trade account programme experience.
• Agency management experience.
• Video content creation skills.
• Marketing qualification (CIM, DMI).

What You Will Get:

• The Basics: Based at our Newry Head Office (full‑time, permanent) with regular travel to branches across NI, England, and the Isle of Man.
• Competitive Package: Salary that reflects your omni‑channel and B2B ecommerce expertise, performance bonus, company car or car allowance.
• Benefits: Pension scheme, life assurance, Westfield Health, employee discount across all brands, professional development budget.

ABOUT HALDANE GROUP: We are a proud, family‑owned business with big ambitions, founded in 1946. Operating through multiple specialist brands and an extensive branch network across Northern Ireland, England, and the Isle of Man. We help customers build with confidence through trusted products and expert advice, powered by people you can rely on. Join us in shaping the future of building materials supply.

The Company Haldane Group is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone can thrive.