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- Tasks: Analyse customer data to uncover trends and drive retention strategies.
- Company: Join a supportive family of independent optical practices in the UK and Ireland.
- Benefits: Empowerment, innovation, and a collaborative work environment.
- Why this job: Make a real impact by transforming data into actionable insights.
- Qualifications: Experience in customer insight analytics and strong skills in SQL and Python.
- Other info: Opportunity for growth in a dynamic healthcare-focused company.
The predicted salary is between 36000 - 60000 £ per year.
Joining the Hakim Group means becoming part of a close-knit family of independent optical practices across the UK and Ireland. A career here offers empowerment, innovation, and support in a community of passionate professionals. As Hakim Group expands, we’re investing in understanding our patients better.
We’re looking for an experienced Customer Insight Analyst to analyse data from CRM, POS, digital platforms, and surveys, turning complex information into clear insights. You’ll uncover behavioural trends, enhance segmentation strategies, and drive retention and conversion. You’ll also analyse satisfaction and advocacy data, using sentiment and key driver analysis to pinpoint areas for improvement.
Roles & Responsibilities- Analyse patient and customer data across CRM, POS, digital platforms, and survey responses to identify behavioural trends and growth opportunities.
- Design and interpret customer satisfaction and advocacy surveys, applying sentiment analysis and key driver modelling to surface actionable insights.
- Build dashboards and reporting frameworks linking Recall performance, satisfaction scores, and repeat purchase behaviour to commercial KPIs.
- Act as the key liaison between marketing teams and technical partners throughout the design and build of a new Customer Data Warehouse.
- Support campaign targeting and personalisation through cohort analysis and predictive modelling.
- Maintain retention dashboards to track CLTV, recall conversion, repeat purchases, and churn risk.
- Collaborate with Marketing, Operations, Product, and Practice teams to inform lifecycle communications and service improvements.
- Lead pre/post campaign analysis and contribute to the testing roadmap to steer optimisation priorities.
- Translate complex data into clear, executive-ready insights for internal stakeholders and partner briefings.
- Ensure compliance with GDPR and healthcare data governance standards.
- We’re looking for a commercially minded analyst who blends technical expertise with strategic thinking.
- Proven experience at a strategic level in customer insight, CRM analytics, or marketing analytics (ideally in healthcare, D2C, optical retail, or service sectors).
- Strong skills in SQL and Python, with experience using Power BI, Tableau, or similar visualisation tools and experience working with data warehousing environments.
- Deep understanding of segmentation, lifecycle mapping, and campaign performance measurement.
- Experience with CRM channel data (DM, SMS, Email) and MarTech ecosystems.
- Confident designing and interpreting surveys, including sentiment and key driver analysis.
- Ability to transform complex data into clear, actionable insights and strategic recommendations.
- Experience building dashboards and managing reporting cycles independently.
- Familiarity with demographic profiling tools like Mosaic or NSPL is a plus.
- Strong knowledge of GDPR and data protection protocols.
Customer Insight Analyst in Preston employer: Hakim Group
Contact Detail:
Hakim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst in Preston
✨Tip Number 1
Network like a pro! Reach out to current employees at Hakim Group on LinkedIn. Ask them about their experiences and any tips they might have for landing the Customer Insight Analyst role. Personal connections can give you an edge!
✨Tip Number 2
Prepare for the interview by brushing up on your SQL and Python skills. Be ready to discuss how you've used these tools in past roles to analyse customer data and drive insights. Show us you can turn complex data into clear, actionable strategies!
✨Tip Number 3
Don’t just focus on your technical skills; highlight your strategic thinking too! Be prepared to share examples of how you've influenced marketing decisions or improved customer retention through your insights. We want to see your commercial mindset!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Hakim Group family. Let’s get you that interview!
We think you need these skills to ace Customer Insight Analyst in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your experience with CRM, data analysis, and any relevant tools like SQL or Python. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer insights and how your previous experiences have prepared you for this role. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, don’t forget to mention specific projects where you’ve turned complex data into actionable insights. We’re keen to see how you’ve used your analytical skills to drive results in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Hakim Group
✨Know Your Data Inside Out
As a Customer Insight Analyst, you'll be dealing with a lot of data. Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer behaviour and drive insights.
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into actionable insights. Think about specific projects where your analysis led to improved customer satisfaction or retention. This will demonstrate your ability to think strategically and make data-driven decisions.
✨Familiarise Yourself with the Company
Research the Hakim Group and understand their mission and values. Knowing their approach to customer care and how they use data can help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific situations, like designing a survey or interpreting customer feedback. Practise articulating your thought process clearly, as this will showcase your problem-solving skills and ability to communicate complex ideas effectively.
