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- Tasks: Analyse customer data to uncover trends and drive retention strategies.
- Company: Join a supportive family of independent optical practices in the UK and Ireland.
- Benefits: Empowerment, innovation, and a collaborative work environment.
- Why this job: Make a real impact by transforming data into actionable insights.
- Qualifications: Experience in customer insight analysis and strong skills in SQL and Python.
- Other info: Opportunity for growth in a dynamic healthcare-focused company.
The predicted salary is between 36000 - 60000 £ per year.
Joining the Hakim Group means becoming part of a close-knit family of independent optical practices across the UK and Ireland. A career here offers empowerment, innovation, and support in a community of passionate professionals. As Hakim Group expands, we’re investing in understanding our patients better.
We’re looking for an experienced Customer Insight Analyst to analyse data from CRM, POS, digital platforms, and surveys, turning complex information into clear insights. You’ll uncover behavioural trends, enhance segmentation strategies, and drive retention and conversion. You’ll also analyse satisfaction and advocacy data, using sentiment and key driver analysis to pinpoint areas for improvement.
Roles & Responsibilities- Analyse patient and customer data across CRM, POS, digital platforms, and survey responses to identify behavioural trends and growth opportunities.
- Design and interpret customer satisfaction and advocacy surveys, applying sentiment analysis and key driver modelling to surface actionable insights.
- Build dashboards and reporting frameworks linking Recall performance, satisfaction scores, and repeat purchase behaviour to commercial KPIs.
- Act as the key liaison between marketing teams and technical partners throughout the design and build of a new Customer Data Warehouse.
- Support campaign targeting and personalisation through cohort analysis and predictive modelling.
- Maintain retention dashboards to track CLTV, recall conversion, repeat purchases, and churn risk.
- Collaborate with Marketing, Operations, Product, and Practice teams to inform lifecycle communications and service improvements.
- Lead pre/post campaign analysis and contribute to the testing roadmap to steer optimisation priorities.
- Translate complex data into clear, executive-ready insights for internal stakeholders and partner briefings.
- Ensure compliance with GDPR and healthcare data governance standards.
We’re looking for a commercially minded analyst who blends technical expertise with strategic thinking:
- Proven experience at a strategic level in customer insight, CRM analytics, or marketing analytics (ideally in healthcare, D2C, optical retail, or service sectors).
- Strong skills in SQL and Python, with experience using Power BI, Tableau, or similar visualisation tools and experience working with data warehousing environments.
- Deep understanding of segmentation, lifecycle mapping, and campaign performance measurement.
- Experience with CRM channel data (DM, SMS, Email) and MarTech ecosystems.
- Confident designing and interpreting surveys, including sentiment and key driver analysis.
- Ability to transform complex data into clear, actionable insights and strategic recommendations.
- Experience building dashboards and managing reporting cycles independently.
- Familiarity with demographic profiling tools like Mosaic or NSPL is a plus.
- Strong knowledge of GDPR and data protection protocols.
Customer Insight Analyst in Darwen employer: Hakim Group
Contact Detail:
Hakim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst in Darwen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that showcases your data analysis abilities. This is a great way to demonstrate your expertise in SQL, Python, and visualisation tools like Power BI or Tableau.
✨Tip Number 3
Prepare for interviews by practising common questions related to customer insights and data analysis. Be ready to discuss how you've turned complex data into actionable insights in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Hakim Group family.
We think you need these skills to ace Customer Insight Analyst in Darwen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your experience with CRM, data analysis, and any relevant tools like SQL or Python. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer insights and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the job description.
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Include examples of how you've turned complex data into actionable insights in previous roles. We love seeing real-world applications of your expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Hakim Group
✨Know Your Data Inside Out
As a Customer Insight Analyst, you'll be dealing with a lot of data. Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer behaviour and drive insights.
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into actionable insights. Think about specific projects where your analysis led to improved customer satisfaction or retention. This will demonstrate your ability to think strategically and make data-driven decisions.
✨Familiarise Yourself with the Company
Research the Hakim Group and understand their mission and values. Knowing their approach to customer care and how they use data can help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like designing a customer satisfaction survey or interpreting data trends. Practise articulating your thought process clearly, as this will showcase your problem-solving skills and strategic thinking.
