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- Tasks: Lead CRM strategies and optimise customer journeys for impactful marketing.
- Company: Join the supportive Hakim Group, a family of independent optical practices.
- Benefits: Competitive salary, health plans, exclusive rewards, and vibrant team events.
- Why this job: Shape the future of lifecycle marketing and make a real difference.
- Qualifications: Experience in CRM or lifecycle marketing with strong leadership skills.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Joining the Hakim Group means becoming part of a close-knit family of independent optical practices across the UK and Ireland, where empowerment, innovation, and unwavering support create a truly fulfilling career.
You will also receive:
- Competitive salary based on experience and impact.
- Access to employee health plans and a financial flexibility fund.
- Exclusive offers and benefits via our rewards portal.
- A vibrant calendar of team events and celebrations.
- Most importantly, you’ll be part of a supportive and growing team where accuracy, care, and collaboration are at the core of everything we do.
About the Role:
Hakim Group is growing fast and thinking smarter. We’re looking for a CRM Manager to help shape the future of lifecycle marketing across our group. You’ll lead the delivery and optimisation of customer journeys across key segments focusing on enhancing our recall programme. This role oversees a team and drives CRM transformation by developing data-driven, personalised journeys across email, SMS, direct mail, and digital channels to increase engagement, retention, and growth. Working closely with the Head of CRM, you’ll implement a new strategy that delivers measurable impact across the customer lifecycle.
Roles & Responsibilities:
- Design and deliver personalised multi-channel campaigns (email, SMS, direct mail, digital) to drive engagement, retention, and commercial growth.
- Use customer behaviour and lifecycle data to inform segmentation, targeting, and testing strategies.
- Optimise campaign performance through A/B testing, analytics, and iteration.
- Identify new journey opportunities and provide strategic recommendations.
- Champion CRM best practices with internal stakeholders and practices and foster channel expertise across your team.
- Support onboarding of new practices and align CRM campaigns to practice capacity and readiness.
- Manage and mentor three direct reports, supporting their development and ensuring delivery excellence.
The Ideal Candidate:
We’re looking for a CRM leader who blends strategic thinking with hands-on delivery:
- Proven expertise in CRM or lifecycle marketing, particularly in health, retail, or D2C sectors, showcasing a strong ability to drive customer engagement and retention.
- Expertise in designing and optimising multi-channel campaigns (email essential; SMS, direct mail, and digital a plus).
- Strong understanding of segmentation, targeting, and customer journey mapping.
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Blaze, or similar.
- Data-driven decision maker with experience in A/B testing, performance analysis, and reporting.
- Proven experience managing and developing a team with a collaborative leadership style.
- Passion for customer experience with a keen eye for detail.
What’s Next?: Click apply now and a member of our recruitment team will be in touch.
CRM Manager in Darwen employer: Hakim Group
Contact Detail:
Hakim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Darwen
✨Tip Number 1
Network like a pro! Reach out to current employees at Hakim Group on LinkedIn. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Show off your skills in the interview! Prepare examples of how you've driven customer engagement and retention in past roles. We want to see your hands-on experience shine through.
✨Tip Number 3
Be ready to discuss data! Brush up on your knowledge of CRM metrics and A/B testing. We love data-driven decision makers, so come armed with insights from your previous campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application lands directly in front of our recruitment team. Plus, it shows you're keen on joining our close-knit family!
We think you need these skills to ace CRM Manager in Darwen
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the CRM Manager role. Highlight your expertise in lifecycle marketing and any relevant achievements that showcase your ability to drive customer engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our innovative recall programme. Be genuine and let your personality come through.
Showcase Your Data Skills: Since this role involves data-driven decision making, be sure to mention your experience with A/B testing and analytics. We want to see how you've used data to optimise campaigns and improve customer journeys.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our close-knit family!
How to prepare for a job interview at Hakim Group
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM principles and practices. Brush up on your knowledge of customer journey mapping, segmentation, and multi-channel campaigns. Being able to discuss specific strategies you've implemented in the past will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Data Skills
Since this role heavily relies on data-driven decision-making, be prepared to discuss how you've used analytics to optimise campaigns. Bring examples of A/B testing you've conducted and the results achieved. This will demonstrate your ability to leverage data for impactful CRM strategies.
✨Emphasise Team Leadership
As a CRM Manager, you'll be leading a team, so it's crucial to highlight your leadership style. Share experiences where you've mentored team members or collaborated with stakeholders. Discuss how you foster a supportive environment and drive team success, as this aligns with the company’s values of collaboration and care.
✨Prepare Questions About Their CRM Strategy
Interviews are a two-way street, so come armed with insightful questions about Hakim Group's current CRM initiatives and future plans. This shows your genuine interest in the role and helps you gauge if their vision aligns with your career goals. Plus, it gives you a chance to showcase your strategic thinking.