Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies and create engaging customer journeys across multiple channels.
- Company: Join the Hakim Group, a supportive family of optical practices in the UK and Ireland.
- Benefits: Enjoy competitive salary, health plans, exclusive offers, and vibrant team events.
- Why this job: Make a real impact on customer experiences while growing your career in a dynamic environment.
- Qualifications: Experience in CRM or lifecycle marketing with strong campaign management skills.
- Other info: Opportunity to mentor a team and drive innovative CRM transformations.
The predicted salary is between 36000 - 60000 £ per year.
Joining the Hakim Group means becoming part of a close-knit family of independent optical practices across the UK and Ireland, where empowerment, innovation, and unwavering support create a truly fulfilling career.
You will also receive:
- Competitive salary based on experience and impact.
- Access to employee health plans and a financial flexibility fund.
- Exclusive offers and benefits via our rewards portal.
- A vibrant calendar of team events and celebrations.
- Most importantly, you’ll be part of a supportive and growing team where accuracy, care, and collaboration are at the core of everything we do.
About the Role:
Hakim Group is growing fast and thinking smarter. We’re looking for a CRM Manager to help shape the future of lifecycle marketing across our group. You’ll lead the delivery and optimisation of customer journeys across key segments focusing on enhancing our recall programme. This role oversees a team and drives CRM transformation by developing data-driven, personalised journeys across email, SMS, direct mail, and digital channels to increase engagement, retention, and growth. Working closely with the Head of CRM, you’ll implement a new strategy that delivers measurable impact across the customer lifecycle.
Roles & Responsibilities:
- Design and deliver personalised multi-channel campaigns (email, SMS, direct mail, digital) to drive engagement, retention, and commercial growth.
- Use customer behaviour and lifecycle data to inform segmentation, targeting, and testing strategies.
- Optimise campaign performance through A/B testing, analytics, and iteration.
- Identify new journey opportunities and provide strategic recommendations.
- Champion CRM best practices with internal stakeholders and practices and foster channel expertise across your team.
- Support onboarding of new practices and align CRM campaigns to practice capacity and readiness.
- Manage and mentor three direct reports, supporting their development and ensuring delivery excellence.
The Ideal Candidate:
We’re looking for a CRM leader who blends strategic thinking with hands-on delivery:
- Proven expertise in CRM or lifecycle marketing, particularly in health, retail, or D2C sectors, showcasing a strong ability to drive customer engagement and retention.
- Expertise in designing and optimising multi-channel campaigns (email essential; SMS, direct mail, and digital a plus).
- Strong understanding of segmentation, targeting, and customer journey mapping.
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Blaze, or similar.
- Data-driven decision maker with experience in A/B testing, performance analysis, and reporting.
- Proven experience managing and developing a team with a collaborative leadership style.
- Passion for customer experience with a keen eye for detail.
What’s Next?: Click apply now and a member of our recruitment team will be in touch.
CRM Manager employer: Hakim Group
Contact Detail:
Hakim Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at Hakim Group on LinkedIn. Ask them about their experiences and any tips they might have for your application. It’s all about making connections that can give you an edge!
✨Tip Number 2
Prepare for the interview by researching the company culture and values. Hakim Group is all about empowerment and collaboration, so think of examples from your past that showcase these traits. Show them you’re a perfect fit!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in CRM and lifecycle marketing can directly impact their innovative recall programme. Tailor your answers to highlight your data-driven approach and hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Hakim family!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the CRM Manager role. Highlight your expertise in lifecycle marketing and any relevant campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our goals at Hakim Group. Be genuine and let your personality come through – we love a good story!
Showcase Your Data Skills: Since this role involves data-driven decision making, make sure to mention your experience with A/B testing and analytics. We want to know how you've used data to optimise campaigns and improve customer journeys in the past.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our close-knit family at Hakim Group!
How to prepare for a job interview at Hakim Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM principles and practices, especially those relevant to the health and retail sectors. Brush up on your knowledge of customer journey mapping and segmentation strategies, as these will likely be key discussion points during your interview.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of multi-channel campaigns you've designed and optimised. Highlight your experience with A/B testing and how your data-driven decisions led to measurable improvements in engagement and retention. This will demonstrate your hands-on expertise.
✨Emphasise Team Leadership Skills
Since this role involves managing a team, be ready to talk about your leadership style and how you’ve supported the development of your direct reports in the past. Share examples of how you foster collaboration and drive excellence within your team.
✨Align with Their Values
Hakim Group values empowerment, innovation, and support. During your interview, express how these values resonate with you and provide examples of how you’ve embodied them in your previous roles. This will show that you’re not just a fit for the role, but also for their company culture.