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For Companies At a Glance
- Tasks: Drive customer loyalty through innovative CRM campaigns across email, SMS, and more.
- Company: Join Hairburst, a fast-growing beauty brand with a focus on wellbeing.
- Benefits: Competitive salary, growth opportunities, and a chance to make a real impact.
- Why this job: Be part of a dynamic team that shapes customer experiences and drives retention.
- Qualifications: 1-2 years in CRM or lifecycle marketing with a passion for data and creativity.
- Other info: Collaborative environment with opportunities to learn and grow into a CRM leader.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Hairburst sits where beauty meets wellbeing. We design effective, habit-forming hair-growth solutions and the experiences that keep customers coming back. Clear routines. Measurable results. Products that earn a permanent spot in the bathroom.
As we scale, growing loyalty, repeat purchase and subscriptions becomes one of the biggest levers for long-term success.
Why this role matters
Retention is a team sport, but CRM is how we win it. You’ll be key in driving customer lifecycle execution across email, SMS and onsite journeys, ensuring customers are nurtured from first purchase to lifelong loyalty. Your work directly impacts repeat purchase, subscription growth and LTV—across all markets.
Who this role is for
1-2 years experience in CRM, retention or lifecycle marketing with proof of action and impact. You want exposure to a role that blends data, creativity and performance.
What you’ll own
- Build and launch CRM campaigns across email, SMS, Whatsapp (briefs, copy, segmentation, QA).
- Develop trade/engagement emails, designed to gain new customers to Hairburst as well as retaining/engaging those that are already customers.
- Support franchise/territory teams with local translations and campaign coordination.
Performance + optimisation
- Run A/B tests on creative, timing, segmentation and messaging.
- Improve deliverability, engagement and click-to-purchase performance.
Subscription & loyalty
- Partner with Customer Care + Growth teams to boost subscription uptake and reduce churn.
- Action insight-led retention triggers: proactive offers, reminders, platform nudges.
- Help shape benefits and communication for subscriber experience.
- Understand customer journeys across multiple markets and product categories.
- Build smarter segmentation based on lifecycle stage, behaviour, and purchase patterns.
- Spot opportunities where better CRM flow can protect revenue or drive upsell.
Cross-functional impact
- Work closely with E-commerce, Brand, Creative, and Territory Leads to align BAU and campaign messaging.
- Ensure CRM supports launches, promos, and core product priorities.
- Share learnings weekly with clear performance insight.
What success looks like
- Campaigns live on time, QA’d, segmented, and performance-focused.
- Repeat purchase and subscription growth trending up.
- Lower churn and better retention for first-time customers.
- Consistent experimentation with measurable uplift.
- Clear insight delivered weekly to Senior CRM Manager and Growth team.
- Always-on lifecycle journeys continuously improving.
About you
- Commercially minded: You think revenue, retention and performance—not vanity metrics.
- Proactive: You don’t wait for direction; you push things forward.
- Detail-driven: You care about clean data, strong QA and correct tracking.
- Creative-curious: You understand what messaging and visuals make people buy.
- Data-comfortable: You can read dashboards and convert numbers into decisions.
- Organised: You manage multiple campaigns, deadlines and stakeholders with ease.
- Hungry: You want to learn faster than average and grow into a CRM leader.
Signals we’re looking for
- Experience building or sending campaigns in Iterable, Klaviyo or similar tools.
- Examples of retention or performance improvements you influenced.
- Evidence of juggling campaigns, content and deadlines without missing detail.
- Comfort with testing and optimisation.
- Curiosity about subscription mechanics and DTC growth.
Apply
Send your CV + 200 words answering: “Tell us about a time you drove improvement using insight or data. What did you do, what changed, and what did it teach you?” Plain English. We care about how you think.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing, Business Development, and Analyst
Industries: Online and Mail Order Retail and Retail Apparel and Fashion
CRM marketing executive in Manchester employer: Hairburst
Contact Detail:
Hairburst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM marketing executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM marketing executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and their impact. We want to see how you’ve driven retention and engagement—make it easy for potential employers to see your value!
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and retention strategies. We suggest using the STAR method (Situation, Task, Action, Result) to structure your answers. This way, you’ll clearly demonstrate your experience and thought process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search—so go ahead and hit that apply button!
We think you need these skills to ace CRM marketing executive in Manchester
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm for CRM and how you can make a difference at Hairburst.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience in CRM, retention, or lifecycle marketing, and include specific examples of how you've driven improvements. We love seeing proof of action and impact!
Nail the 200 Words: For the 200-word question, keep it clear and concise. Share a specific example of how you used data to drive improvement. What did you do? What was the outcome? This is your chance to show us your analytical skills and creativity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Hairburst
✨Know Your CRM Tools
Familiarise yourself with tools like Iterable or Klaviyo before the interview. Be ready to discuss how you've used these platforms in past roles, focusing on specific campaigns you’ve built or optimised.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive decisions in your previous roles. Highlight any A/B tests you've conducted and the impact they had on campaign performance—this will show you're data-comfortable and results-driven.
✨Demonstrate Your Creativity
Think of creative campaigns you've executed that led to customer engagement or retention. Be ready to share your thought process behind the messaging and visuals, as this role requires a blend of creativity and commercial thinking.
✨Be Proactive and Organised
During the interview, convey your proactive nature by discussing how you manage multiple campaigns and deadlines. Share specific instances where you took the initiative to push projects forward without waiting for direction.