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- Tasks: Lead brand strategy and creative direction for Hairburst across all channels.
- Company: Join a dynamic beauty brand that merges science with wellbeing.
- Benefits: Competitive salary, performance bonuses, and equity opportunities.
- Why this job: Make a real impact on brand storytelling and drive commercial success.
- Qualifications: Proven experience in brand management and evidence-led storytelling.
- Other info: Collaborative environment with a focus on innovation and growth.
The predicted salary is between 43200 - 72000 £ per year.
The custodian. The one who sweats the angles, protects the codes, and proves how craft moves the numbers.
You will be the communication centre of Hairburst across every channel. Set the story, set the standard, ship work that compounds into enterprise value. You guard the details: typography, colour, lighting, claims, and connect those choices to velocity, conversion and retention. You will partner with country GMs to turn brand into demand, and with Product to make sure proof powers every claim. This isn’t a slides-and-guidelines seat. It’s strategic and hands-on. You will own global brand, creative direction, ambassador strategy, hero product storytelling, and the economics that prove it’s working.
About Hairburst: We sit where beauty meets wellbeing. Haircare built with science, validated in the mirror. Started with £4k; bought by JD Sports in 2021; bought back by the founders in 2023. 1m + community. You will find us in Boots, Holland & Barrett plus DTC and marketplaces.
What you will own:
- Brand strategy & codes → The narrative, visual system, verbal identity. Simple, distinctive, unmistakable.
- Creative direction → Concept to toolkit. Retail theatre, DTC journeys, marketplace content, creator frameworks. Craft that travels without drifting off-brand.
- Global ambassadors → Build a portfolio that actually delivers—awareness, consideration, conversion—with clear payback windows.
- Performance × brand → Make brand fuel performance creative. Every brand bet has a conversion path; every performance asset protects the brand.
- Product partnership → Feed brand insight into NPD. Naming, packaging, claims, go-to-market.
- Scorecard → Track brand health (consideration, share of search, NPS) and tie it to CM%, CAC/LTV, velocity, repeat.
- Team & partners → Lead a small, senior crew. Brief hard, hold the bar, coach for outcomes.
- The Growth Studio → Brand, creative, performance, CRM, CX, e-com, data plus retail and marketplace leaders; all around the same table. Not support but proper collaborators.
You:
- Custodian energy. You’re exacting about images, angles, type, claims, and you can connect those choices to outcomes. You notice what others miss. You’re a bit fussy, frankly (in the best way).
- Evidence-led storyteller. Fluent in ingredients, actives, outcomes. You can translate science without the waffle. An interest in supplements and nutrition is a strong plus.
- Commercial. You talk in CM%, CAC/LTV, velocity, repeat, and you can prove how brand moves those numbers.
- Maker + strategist. Moodboard to media plan, you care about both. You can brief and judge creative (type, layout, motion, pack), and you’re comfortable on set.
- Leader. Sharp briefs, useful feedback, high standards without the faff. You get the best out of specialists.
- Data-literate & AI-native. Creative testing, brand tracking, cohort analysis. You already use AI to brief faster, test smarter, and scale winners.
Signals we want:
- Work that people noticed and bought.
- A before/after with numbers (brand was here → you did this → now it’s there).
- Evidence you’ve improved velocity, repeat, CAC/LTV, ROAS—while keeping the brand intact.
- Bar-raising across loads of touchpoints, not just one hero moment.
- Success looks like (12 months): Hero playbooks documented—markets can run them without drift; Creator engine with proven payback by tier and format; Measurable gains from evidence-led storytelling and retention content; Retail theatre that actually correlates with sustained velocity; A team known for clarity, craft and tempo.
Package: Strong six-figure package + uncapped performance upside + clear equity path for outperformance.
Apply with your CV + 300 words on one of these:
- Show us one piece of brand work you’ve led that moved commercial numbers (what did you make and what did they deliver commercially?).
- Take a hero ingredient (e.g biotin, saw palmetto, caffeine) and explain how you’d tell its story across three channels.
Pick one. Not both.
Equal opportunities employer. Excited but don’t tick every box? We’d still like to hear from you.
Seniority level: Director
Employment type: Full-time
Job function: Marketing, General Business, and Product Management
Industries: Online and Mail Order Retail and Wellness and Fitness Services
Brand Director employer: Hairburst
Contact Detail:
Hairburst Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your interview prep! Research the company, understand their brand story, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some killer questions of your own.
✨Tip Number 3
Show off your portfolio! If you've got past work that demonstrates your skills, bring it along to interviews. Visuals can speak volumes, especially in creative roles like Brand Director.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Craft Your Story: When you apply, make sure to tell us your unique story. Highlight your experiences and how they connect to the role of Brand Director. We want to see how your journey has shaped your understanding of brand strategy and creative direction.
Show Your Numbers: We love evidence-led storytelling! When discussing your past work, include specific metrics that demonstrate your impact on commercial numbers. Show us how your efforts have improved velocity, CAC/LTV, or any other relevant stats.
Be Clear and Concise: Keep your application focused and to the point. We appreciate clarity, so avoid unnecessary jargon and waffle. Make sure every word counts and directly relates to the role and what we’re looking for.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your CV and written piece. Plus, it shows you’re serious about joining our team at Hairburst.
How to prepare for a job interview at Hairburst
✨Know Your Brand Inside Out
Before the interview, dive deep into Hairburst's brand story, values, and product offerings. Understand their unique selling points and how they differentiate themselves in the beauty and wellness market. This knowledge will help you connect your experience to their needs.
✨Showcase Your Evidence-Led Storytelling
Prepare to discuss specific examples of how you've used data to drive brand performance. Bring along metrics that demonstrate your impact on velocity, CAC/LTV, or any other relevant KPIs. This will show that you can back up your creative ideas with solid evidence.
✨Be Ready to Discuss Creative Direction
Think about how you would approach creative direction for Hairburst. Prepare a few ideas or concepts that align with their brand identity. This could include visual systems, retail theatre, or DTC journeys. Showing that you can think strategically while being hands-on will impress them.
✨Demonstrate Your Leadership Style
As a potential Brand Director, you'll need to lead a team effectively. Be prepared to share your leadership philosophy and how you motivate and coach your team. Discuss how you set high standards and ensure clarity in briefs, as this aligns with what they're looking for.
