Senior Digital Experience Manager

Location: Near Henley-on-Thames (hybrid – minimum 2 days per week in our lovely Barns)

Contract: Full-time, Permanent

Reports to: Senior Marketing Communication Manager

Line management: Brand Manager – Digital & Content

About Ella’s Kitchen

Part of the Hain Celestial Group family of brands, Ella’s Kitchen exists to help little ones grow up happy, healthy, and never hungry. Founded in 2006 by Ella’s dad, Paul Lindley, we put health and nutrition first – without ever compromising on taste or convenience. We believe food should be healthy, handy and fun, and shouldn’t cost the earth. In 2016, we proudly became a certified B Corporation, joining a global movement of businesses using their force for good. At Ella’s Kitchen, our values guide everything we do. We’re childlike, we win together, we own it, we foster inclusion and we’re endlessly curious. We’re looking for someone brilliant who believes in our mission and lives and breathes these values.

About The Hain Celestial Group

Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, our portfolio has intentionally focused on nutrition and wellbeing, with products sold in over 75 countries worldwide.

The Role

As Senior Digital Experience Manager, you’ll lead and transform Ella’s Kitchen’s digital ecosystem across the UK and ATW. This role isn’t about keeping the lights on – it’s about sparking new ideas, driving change, and creating brilliant digital experiences. You’ll own and evolve our digital touchpoints – including websites, app, loyalty programme, PPC and eCRM – working collaboratively with brand, marketing and sales teams to drive engagement, performance and growth. Your mission: help us get them, keep them and make them shout, while always staying Kids First.

Key Responsibilities

• Digital Ecosystem & Ecommerce: Own and evolve Ella’s Kitchen digital channels (websites, app, eCRM, PPC and loyalty programme), with a strong focus on UX, SEO, engagement and conversion. Manage the Ella’s Kitchen online shop experience, ensuring content, design and journeys engage and convert consumers. Work closely with sales teams and fulfilment partners to support ecommerce performance through optimised content, promotions and customer journeys (e.g. abandoned basket recovery and checkout improvements). Manage external agency partners to deliver continuous improvement and strong performance across all channels. Maintain best-in‑class standards across all digital touchpoints, ensuring accuracy, freshness and engagement.
• eCRM: Lead end‑to‑end management and optimisation of our eCRM programme, including age‑and‑stage journeys and solus campaigns. Own content strategy and segmentation plans to drive engagement and conversion. Implement best‑in‑class practices and partner recommendations to keep our programme ahead of the game.
• Loyalty – Become A Friend (BAF): Drive growth of the BAF loyalty programme through recruitment, engagement and cost‑per‑friend efficiency. Own PPC and BAF paid social performance in partnership with agency and social teams. Ensure seamless fulfilment and print operations with third‑party providers. Manage and evolve coupon programme performance to support overall loyalty success.
• Content & Campaign Integration: Own the digital content plan, ensuring alignment with brand narrative and strategic priorities. Collaborate with design and marketing teams to deliver engaging, high‑performing digital content that supports TTL campaigns.
• Performance, Commercial & Operational Excellence: Own monthly digital performance reporting and translate insights into clear, actionable improvements. Lead implementation of changes that enhance consumer experience and commercial impact. Manage digital budgets, POs and invoices. Champion the Ella’s Kitchen brand internally and externally. Contribute positively to a values‑led, inclusive team culture.

About You

You’ll be a strategic, data‑driven digital leader with a hands‑on mindset and a passion for purpose‑driven brands. You’re confident driving change, influencing stakeholders and delivering measurable improvements. You’ll bring:

• Proven experience across digital channels, with strong hands‑on expertise.
• Experience using GA4, CMS platforms (Craft or similar), SEO/SEM tools and PPC platforms (e.g. Google Ads).
• Experience managing eCRM platforms and email automation tools.
• Strong agency and budget management experience.
• Commercial acumen with the ability to define, track and optimise KPIs.
• Excellent communication, influencing and project management skills.
• Understanding of GDPR and data privacy best practice.
• Confidence in copywriting and content management.
• A genuine passion for Ella’s Kitchen’s mission, values and purpose.

If Ella’s Kitchen sounds like a place where you’d love to bring your energy, creativity and curiosity, we’d love to hear from you.